Demand for organic asparagus exceeds supply

"Demand is high and quantities are lower than expected. This has led to high asparagus prices, also for the organic ones, but so far things are not too bad and are in line with expectations," said Renzo Moro of Primo Asparago. This is a brand of the Italian Ortoveneto that grows asparagus in greenhouses with heated soil (see Freshplaza of 01/29/2021). 

Packaged asparagus

"The intensely cold weather during the week of 19-22 March 2021 caused a delay in the cultivation. One particular morning, the temperature around our greenhouses was -7°C. Although our facilities are heated, the temperature was lower than expected in the early spring days. This resulted in a 25% decrease in expected quantities."

Despite this, and despite the high prices in the wholesale markets, the company's policy has always been that of keeping prices stable, with no fluctuations. "Our customers have appreciated this approach, and we have decided to maintain the same prices, and to avoid any increases or reductions. Those who do programming appreciate this philosophy," said Moro.

Renzo Moro

In these pre-Easter days, requests are high and, according to the sales manager, the litmus test will be after Easter, when there will be less buzz and more product available, especially the traditional one.

Primo Asparago's market is present not only in Italy, but also abroad. "We have done a very good job in Germany, even if the lower availability of goods has not allowed us the expected expansion. In the coming days we will also focus on Italy, as there are no shortage of requests."

For more information: 
Lorenzo Moro
Mercato italiano:
+39 348 4714026
+39 345 0276 481 
Mercato estero:
39 345 0276 481 

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