United Fresh’s sixth annual BrandStorm™ event will take place online March 9-11, 2021. The event will feature the general session Global Marketing: Trends from Abroad, where marketing professionals from around the globe will share perspectives from each of their business segments on changing fresh produce marketing strategies.
The panel will be moderated by UK-based Beanstalk Global broadcaster Max MacGillivray. He will be joined by panelists Marius du Plessis, CEO of ClemenGold International (PTY) Ltd. in South Africa; Alies Padding MSc, Innovation Manager at NNZ, Inc. in the Netherlands; and Mónica Moreno Arellano, Marketing Manager, Grupo PM in Mexico.
Right: Max MacGillivray.
Marius du Plessis has for the past five years been serving as CEO of ANB Produce and Marketing (ANB-PM) and ClemenGold International (its brand branch) following a position as General Manager for the UK and Europe of the international JAFFA citrus brand. In his current position he strategically directs the marketing and branding efforts of such citrus brands as ClemenGold® mandarins, LemonGold® seedless lemons and Sweet C® soft citrus on a global level. These brands have a strong B2B and B2C footprint in some 40 countries and close to 100 retail, wholesale and online platforms.
With 30-years of experience in product and market development, Alies Padding MSc, Innovation Manager at NNZ, Inc., is trained as an engineer in polymer chemistry, holding a postgraduate degree in marketing and a Master’s in innovation. She is currently engaged as Innovation Manager at NNZ, Inc. and subsidiaries worldwide. She has developed a fact-based approach to sustainable packaging which allows customers to choose the packaging fit to their sustainable packaging strategy.
Mónica Moreno Arellano is the team lead for Grupo PM’s New Business Impulse, which has allowed her to develop new agricultural products in different markets like Mexico, U.S., Canada and Europe. Most recently, Monica became the Digital Marketing and Social Media Director for Grupo PM, developing leading digital strategies for all of the agency’s clients.
The panel session, Global Marketing: Trends from Abroad, will take place on Wednesday, March 10 at 8:00 am EST. Later in the day, at 2:30 pm EST.
“There are a number of commonalities in the produce industry that ring true around the globe: we all produce nourishing food products; we all have a buyer and/or an end consumer; and as marketers, we are all tasked with building awareness of our business and our products,” said Mary Coppola, Vice President of Marketing & Communications, United Fresh.
United Fresh members can attend BrandStorm for $495 with discounts offered to marketing teams (from the same company) at the reduced rate of $395 each when you register two or more colleagues. Non-members can attend for $695. To register, click here.