Pieter de Ruiter, 4Fruit Company: Spanish vegetable harder to sell; quality not great

NL: "Last week, we sold watermelons for EUR 1.30-1.35/kg, despite the snow"

It's been unusually cold in the Netherlands in recent weeks. That's caused slight changes in trading sales patterns. "It's generally not wild. For example, Spanish vegetables are currently not selling well. The products have poor quality, so you can't store them for a long time. So, the name of the game is to sell what you get immediately," says Pieter de Ruiter of 4 Fruit Company.

"But it's not easy to get your price. Mondays are now when everyone is trying to guess what the prices will do. Experience shows that sales are good on Tuesdays. We're still asking €8 for red bell peppers from Spain. There's, however, plenty of supply. All in all, these are very strange sales weeks. And the trade is very calm. There are lots of oranges and lemons. Grape sales are difficult too."

"There are actually currently few products that please me, sales-wise. Garlic is extremely expensive but hardly available. Melons, too, remained remarkably good value last week. We received Brazilian watermelons. And despite ten centimeters of snow, we sold them for €1.30 to € 1.35/kg. That's the beauty of trade. The hospitality industry is in lockdown. So many market containers have been canceled. But then suddenly, there are shortages on the market," concludes Pieter.

For more information:
Pieter de Ruiter
4 Fruit Company
30 Handelsweg
2988 DB, Ridderkerk, NL
Tel. + 31(0) 180 641 902
Email: pr@4fc.nl   
Website: www.4fruitcompany.nl

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