“Welcome to our virtual exhibition stand KIKU News Talk. Unfortunately, the current situation does not allow us to participate in a trade fair. We invite you to a virtual tour and hope you enjoy discovering our varieties and innovations." with this intro Kiku welcomes its guests to its virtual exhibition stand, the first conceived and built not by an exhibition organization, but by a private company.
KIKU® News Talk, the “fair” opened immediately after the end of Interpoma, on November 21st, can only be accessed by invitation, with visits planned and guided directly by the managers of Kiku Variety Management and Braun Nurseries. Guests are Partners around the world, but also breeders, journalists, academics and scientists. The virtual fair in the first intentions should have ended on December 23, but given the wide consensus it is receiving, this date has been postponed to February 2021, the date on which the event will turn into a free website.
Kiku Apple is in fact a highly specialized South Tyrolean company, which for 30 years has been developing and producing innovative and high quality apple cultivars, also formulating the distribution strategy suitable for their development in the various world markets. In particular, KIKU® is the worldwide protected brand of a Fuji cultivar, whose plants are grown in more than 30 countries and its fruits are available in over 50 markets.
"Due to the pandemic - explains Jürgen Braun, CEO of Kiku Apple - in 2020 the participation in some international fairs was skipped, such as Fruit Attraction, which would have been our third edition, and Interpoma, while Fruit Logistica has been postponed from February to May 2021. An empty period too long for us, used to meeting our partners and developing relationships. In addition, the year 2020 is a special year for KIKU®, because it marks our 30th anniversary and we wanted to celebrate it with all the people and companies of all part of the world who believed in us. This is why we decided to create our own digital event, the “KIKU News Talk”, with a collective stand, which hosts both companies of the Braun family, namely Braun Nurseries and Kiku Variety Management.
"The event offers our numerous partners (over 100!) the opportunity to take a walk and chat together, visiting apple orchards and learning more about our different club apples and our vision of fruit growing. For us, the primary objective of a fair is to network, take care of human relationships and make friends. For this we need to do the digital fair independently, with our own style. We want to be the driver of the event. In recent weeks we have managed 2-3 visits a day, for a total expected by Christmas of about 50 guided tours. "
Jürgen Braun on the branded Vespa received as a gift from German partner Salemfrucht/Seefrucht for KIKU's anniversary
Space is divided into 4 areas:
• the nursery part below the Braun Nursery sign
• the part of the clubs managed by Kiku Variety Management
• the sustainability area displayed with the tree
• the KIKU® 30 years anniversary area displayed with the gift package
Regarding sustainability, the company always stood up for responsible farming, aided both through the selection of resistant cultivars that need fewer treatments, and the adoption of packaging made with recycled and recyclable materials.
Of the club apples displayed - KIKU®, Crimson Snow®, Red Moon®, ISAAQ® and Swing® - the last three cultivars, the most recent by introduction, are in fact scab resistant and also available for organic production. For each brand was developed a packaging with 6 fruits entirely made of paper, 100% recyclable, which at the same time allows to view the product inside, to communicate it with detailed information and to transport it comfortably.
There are also available some videos, a large photo gallery, the most recent press releases and a dedicated website for each brand, allowing the Kiku team to give a detailed insight into the various strategic projects.
The stand is very exhaustive and the various themes expressed allow to go deeper on topics according to the specific interests of the visitor. Braun concludes: "At the end of each meeting we send our visitor as a gift a box of KIKU® Apple Gin, the innovative gin based on Kiku® apples produced by Roner on the occasion of the 30th anniversary of Kiku Apples. We try to maintain the style, warmth and courtesy that we usually have in physical fairs, to which we hope to be able to return as soon as possible. "