Cooperativa La Palma brings its Positive Agriculture concept to Fruit Attraction LIVEConnect 2020

Cooperativa La Palma is promoting a more innovative, highly professional and constantly improving agriculture. These are the pillars of Positive Agriculture, the new concept launched by this leader in the fruit and vegetable sector, whose premise is striving for excellence to meet the new global challenges.

From October 1 to 31, Cooperativa La Palma will be sharing the world of experiences offered by its range of cherry and specialty tomatoes, mini-vegetables and subtropical fruits through the advanced technological platform Fruit Attraction LIVEConnect 2020. Coinciding with the start of the campaign, and having fully adapted to digital events, La Palma will be showcasing the innovations of its modern agriculture and its commitment to the well-being of the consumers at this virtual edition of the fair. The objective is to continue serving its customers as closely as possible and to continue strengthening its position in the European market.

In a constantly changing social context, in which healthy eating and environmental sustainability have become a priority for many people, La Palma offers positive and real solutions to new challenges, with a focus on responsible consumption, food quality, safety, traceability and the preservation of the environment.

Cooperativa La Palma will meet its clients virtually, proactively adapting to current social circumstances. The commercial team of La Palma will maintain its B2B activity with all the links in the production and distribution chain, from seed house to final consumer. The setting for this business activity will be the innovative Digital Room: the La Palma eRoom.

La Palma ERoom

Positive Agriculture: commitment to excellence
The Positive Agriculture of La Palma has materialized into a range of innovative, high quality products with great organoleptic properties. Thanks to this excellence, the fruit and vegetable company has become a European leader in the production of cherry tomatoes and mini-vegetables, with a wide range of specialty tomatoes, snack cucumbers and mini peppers. Its subtropical crop supply, consisting of cherimoyas, avocados and mangoes, is constantly increasing to meet the demand from European countries.

When it comes to gourmet tomatoes, La Palma remains committed to growing larger products that stand out for their originality, unique flavor and extraordinary organoleptic qualities, such as the Amela®, which has already become a favourite among European consumers, or the Adora®, market leader in its category and winner of several awards thanks to its optimum quality. The campaign is about to start, so consumers will be able to enjoy this fresh and natural tomato already in October.

For more information:

Granada La Palma S.Coop.And.
Ctra. N-340, km 342, 18730
Carchuna, Granada. Spain
Tel.: +34 958 62 39 03
info@granadalapalma.com
www.granadalapalma.com


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