Think Dry Jan and Veganuary are just for the first month of the year, think again - as sales figures from Waitrose & Partners show - customers are sticking to these popular New Year's resolutions.
The Veganuary popularity seems to have carried on into February, with sales of vegan up 13% compared to last year. Mushrooms have been one of the most popular choices of vegan cooking with specific products such as Waitrose & Partners Vegan BBQ Mushrooms with Sticky Rice selling double what was expected.
Jane Shaw, Mushroom Buyer at Waitrose & Partners, says: “As customers look to be more experimental and add interest and additional flavours to their vegan dishes, we’ve seen sales of our exotic mushrooms rise 16% compared to last year. We’re also seeing more shoppers opting for chestnut mushrooms, with sales up 7%.”
Online shoppers are also looking for more exotic mushrooms on Waitrose.com, with an increase in searches for Shiitake mushrooms (+49%) oyster mushrooms (+61%) and exotic mushrooms (+193%)
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