On January 10, FruitDay and Chilean company San Francisco Garces Fruit Co., Ltd. jointly launched. in China. Chilean cherry plums, a novelty product. As an exciting new hybrid fruit, cherry plum perfectly combines the high-quality genes of plum and cherry. In the summer of 2014, FruitDay first introduced American cherry plums, which was proven very popular among Chinese consumers. Now, Chilean cherry plums, in their harvest season, have also officially entered China, adding surprise and sweetness to consumers' Spring Festival dining tables.
Chilean plums (Source: Shanghai Legend Media Co., Ltd.)
Unlike their American counterpart that ripen in mid-summer, Chilean cherry plums are grown in the southern hemisphere, and their harvest season happens to fall during the winter in China. In early 2019, San Francisco Garces Fruit, Chile's largest cherry-growing and exporting company, trialed small volumes in Chinese wholesale markets and received results that far exceeded expectations. Products flew off the shelf as soon as they arrived at the market. This year, volumes with more stable quality and production will officially become available during the Chinese New Year.
Chilean cherry plums (Source: Shanghai Legend Media Co., Ltd.)
It is reported that the first Chilean cherry plums have been launched on FruitDay and City Shop, after they arrived in China by air, but as a rare variety, they have limited production.
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Contact: Sophie Zhang
Company: Shanghai Legend Media Co., Ltd.