From October 22nd to October 24th, Tribelli participated in Fruit Attraction together with the 7 European partners, Murgiverde, Agroiris, Vicasol, Granada La Palma, Sat Campos de Granada, Indasol and Fruca Marketing and, for the first time, it also had a space of its own.
Tribelli put a special highlight on the Superior taste award by creating a fresh and customized packaging.
Working together with partners, it was possible to find ‘candy-dispensers’ from which people could take Tribelli-to-go with them. Each partner had one Tribelli dispenser and a lot of people enjoyed this new and healthy way of tasting Tribelli triple sweet-on-the-go.
In Tribelli’s booth, which was also advertised in a strategic access point of the fair, it was possible to sign in to receive personalized recipes through Tribelli recipes app.
Beatriz López, Marketing department stated “It has been a real experience, as we have strengthened our relations with our partners. Thanks to the communication plan before and during the fair, we have increased brand image and awareness - even through articles in the most famous, specialized press.”
Tribelli is much more than just a pepper and, following the campaign motto ‘Always more than what you expect!’, new creative ways, such as Tribelli Ice-cream, have been used to promote the brand.