Frederik Musiol, Dieter Fuhrmann Fruit & Vegetable Wholesale LLC:

"Gastronomers have great demand for ready-to-eat avocados"

The avocado market is booming worldwide: Even in Germany, the healthy exotic is still in the fast lane, despite the criticism regarding its environmental impact. Avocados are also indispensable in gastronomy, says Frederik Musiol of the Berlin-based Dieter Fuhrmann Obst & Gemüse Großhandels LLC.

"Avocados are a very important product for us: high-quality restaurants in particular have a great need for fresh, ready-to-eat avocados every day, and it's especially important that the fruits have exactly the right degree of ripeness." The Peruvian season is just over and the Spanish season is already on the starting blocks, but Fuhrmann still prefers the goods from overseas: "We generally prefer the goods from Latin America."

The price of avocados is very high: "The demand for avocados is currently very high, which has been leading to record prices for just over six months and in some places has even overtaken the price of mangoes." The unit price on sale for ready-to-eat currently lies between €2.00 and 2.50, depending on the origin. "The increased demand puts pressure on the world market."

Above all, the health benefits are a driving factor in the growth of the market: "Avocados are very healthy, which is well received by consumers and the fruit is very versatile." He continues to believe in an increased interest in the exotics, despite the discussions about their negative climate impact.

For more information:
Frederik Musiol 
Dieter Fuhrmann Obst- und Gemüsegroßhandels GmbH
Beusselstraße 44 n-q
D-10553 Berlin
Tel: 030/3956060

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