Jefferson Davis (pictured, right), President of Competitive Edge, an exhibitor education, consulting and training firm, will present and facilitate the new Exhibitor Storm Surge program on Monday, February 10 during BrandStorm™ 2020 in Austin, TX. A consultant, trainer, speaker, and author with 33 years exhibiting experience, United Fresh says Davis has been involved in the execution of over 200 trade shows.
“Exhibiting represents a significant investment of human and financial capital,” said John Toner, Vice President of Convention & Industry Collaboration, United Fresh. “When executed properly, your exhibiting program should deliver measurable value beyond cost. We’re excited to offer exhibiting education through the new Exhibitor Storm Surge, supporting business growth across the fresh produce supply chain.” In 1988, Davis began researching how to make trade shows more productive and profitable. In 1991, he launched Competitive Edge providing exhibitors with consulting and training services to help improve exhibiting productivity and ROI.
During the new Exhibitor Storm Surge, attendees will spend the afternoon participating in this hands-on training, which the organizers say is designed to address critical exhibiting success factors and ways to improve their trade show performance and results. Hear from a panel of United Fresh Convention & Expo exhibitors and learn their strategies for success, followed by a panel of United Fresh attendees who will share their buyer-approach to attending trade shows.
At the conclusion of the Exhibitor Storm Surge, attendees will join all other BrandStorm registrants for the event’s Welcome Reception. United Fresh’s fifth annual BrandStorm, February 10-12, 2020, will take place in Austin, TX. Participation in the Exhibitor Storm Surge is free for United Fresh 2020 Convention & Expo exhibiting companies. Non-exhibitors can attendee for an additional $95. All participants must be registered for BrandStorm to attend.
United Fresh 2020 Conference & Expo exhibiting companies also can send a first-time BrandStorm attendee for free as part of the 2020 Exhibitor Value Package. Take advantage of this opportunity by contacting Tressie Tillar, United Fresh’s Director of Convention Services at 202-303-3414.