Love Beets, a company with a focus on ready-to-eat beets in North America, has teamed up with Genuine Coconut, creators of the ready-to-drink coconuts, to help make them more widely accessible in the US market. Both companies have been collaborating to increase distribution of two very different Organic Drinkable Coconuts – the Genuine Coconut Selection, made for drinking straight from the coconut with Easy Open System, and the Eat & Drink Coconut for a functional beverage and a healthy coconut meat snack in one.
Genuine Coconut will be co-exhibiting at the Love Beets booth at the 2019 Produce Marketing Association Fresh Summit in just a few days in Anaheim California. The companies together will sample and display their popular superfood products at the show.
“We are excited to work together with a fun and trendy brand that emulates the same core brand values as Love Beets,” said George Shropshire, General Manager of Love Beets USA. “Genuine Coconut has two certified organic products that we are proud to represent in the US market.”
Both premium produce brands heavily focus on transparency and functionality through quality and ethically sourced products that appeal to consumer demands and trends. Both Love Beets’ and Genuine Coconuts’ products attract like-minded customers who prioritize shopping for healthy foods without compromising the trend of convenient ready-to-eat on-the-go food and drink items. This collaboration is a perfect match as Love Beets’ core brand values of taste, quality, convenience and health hold true for the Genuine Coconut brand as well.
“We’re thrilled to have the opportunity to exhibit at such a large-scale event in the produce industry,” said Gustavo Gonzalez, Commercial Director of Genuine Coconut. “We love working with the Love Beets team to grow our US distribution.”
Love Beets and Genuine Coconut will be located at booth #4659 at PMA Fresh Summit.