Industry insiders said yellow peaches are not selling well and prices this year have been suppressed by purchasers to as low as 0.5 yuan per half a kilo, which is a big blow for farmers. What caused this problem?
Fruit is not a daily necessity. Moreover, if yellow peaches are more expensive, consumers turn to apples instead. The higher market price of yellow peaches discouraged many, resulting in a lower demand that naturally results in lower purchase prices.
The slow sales are also influenced by national policies in China. There are two common ways to consume yellow peaches: fresh or processed into canned fruit. Due to the increasingly strict environmental protection policies this year, many canning factories were closed down or restricted. Without these, there is less market demand, and many buyers use this opportunity to put pressure on the price.
Yellow peaches are not easy to keep fresh or endure long transportation. With today's weak fruit market, purchasers are not willing to make large purchases. The lower the price, the lower the risk buyers face, and farmers are the ones bearing it all.