A new look and inspiration for a fruity snack

Tradition without stagnation - Dole with a new look
The Dole exhibition stand shines in a new splendor and is once again a worthwhile stop for all fruit lovers this year, all in the name of a new corporate identity.

Dole is one of the most successful fruit producers on the market and can look back on a 160-year-old company history. If one wants to inspire and convince the buyers of both today and tomorrow as a long-established company, one must never lose sight of ones target group. Because it is they that are the ones who shape current trends in fruit consumption, influencing corporate developments accordingly.

 

So Dole decided last year to a reoriented brand appearance. The Dole logo is now lighter and more airy, embodying the values ​​of freshness, transparency and responsibility that Dole stands for. At the same time, the aesthetic design in the form of a stylized leaf creates a harmonious connection to nature. The slogan "Powering You!"™ ultimately makes consumers part of Dole's comprehensive mission, where Dole sees itself as an individual partner for a healthy lifestyle with a balanced diet.

Best quality repackaged
How comprehensively such a reorganization actually is can be guessed at when looking at Dole's wide-ranging fruit portfolio. The new brand visuals decorate the packaging of fresh fruits and vegetables and the accompanying advertising material. It is a long-term update process that should be completed by the end of 2019. Visitors in Berlin can already take a look at the new Dole Look "live" on site, where Dole provides a comprehensive insight. Clear shapes and colors now characterize Dole packaging. An exciting development that will appeal to retailers and consumers alike.

 

Snacking with a fun factor
In the future, Dole wants to establish itself as a partner for a healthy lifestyle. How Fast Food can be fruity and healthy is something visitors can experience at the Dole booth at Fruit Logistica. Whether crunchy "pineapple fries", sweet "banana currywurst" or colorful "power smoothies"; the refreshing Dole snacks are the perfect source of energy for a long day at the fair.

So Dole is certainly present at the leading international trade fair in Berlin this year. From 6th to 8th February 2019, Dole invites you to snack and discover  in Hall 6.2 / Stand A-02.

For more information:
Dole Food Company, Inc.
Xavier Roussel
xavier.roussel@dole.com
           
segmenta communications
Margarete Formella
Neumühlen 1
22763 Hamburg
formella@segmenta.de
Tel.: +49 40 44 11 30-36