UK: Sprouts popular, but carrots are tops

More than seven out of ten people in the UK will be tucking into sprouts for Christmas lunch this year, according to a new survey by vegetable specialists Freshtime. But sprouts are not the nation’s favourite: carrots are the most popular festive veg, with 73% of people expecting to see them on their plate this Christmas.

“December is a very busy month for winter vegetables, especially Brussels sprouts in the run-up to Christmas, and we’re not surprised to hear that sprouts are as popular as ever,” said Mark Newton, Managing Director of Freshtime. “Some people may have been put off sprouts as a child when they were served mushy and overcooked, but a crisp sprout steamed and sautéed with chestnuts or pancetta is a fantastic side dish at Christmas.”

Sprout Facts- The idea that most sprouts are eaten as part of a Christmas ritual is a myth:
  • Two-thirds of total UK sprout consumption happens outside the festive season in the UK – but that means around 30 per cent of the UK Brussels sprout harvest appears on the shelves in the ten days before Christmas.
  • Brits eat more sprouts than any other nation in Europe.
  • Sprouts are rich in vitamins A and C, folic acid and dietary fibre and can help protect against colon and stomach cancer.
  • Overcooked sprouts smell a bit like rotten eggs thanks to the high levels of sulforaphane they contain.
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For media information:
Jez Ashberry
Shooting Star PR 
Tel: +44 01522 528540

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