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US (CA): Accelerated broccoli, cauliflower harvest heads into holiday pull

Abnormal weather pushed this year's cauliflower and broccoli harvest ahead of schedule in California's Central Coast this year. Heading into the holiday season, which will bring increased demand, the market has been steady.

“Both the cauliflower and broccoli markets have been steady for the last week or two,” said Jason Lathos of Church Brothers in Salinas, California. “It's getting closer to Thanksgiving, and both cauliflower and broccoli are staples for that holiday dinner, so we'll probably see an increase in demand due to retail promotions.” 

At the end of last week, a 20-pound carton of loose crown cut broccoli was between $10.35 and $14.50 out of the Salinas-Wattsonville area, and a carton of bunched 14s was between $7.35 and $10.61. A carton of bunched 18s was between $7.85 and $11.95.

For cauliflower, a carton of film-wrapped white 9s was between $12.00 and $15.55, a carton of 12s was between $12.65 an $16.50 and a carton of 16s was between $9.35 and $14.11.

“We did start to get cooler mornings and days, so we could see a bit of a change in estimates and forecasts,” said Lathos, “but we anticipate high demand and steady to low supplies for the holiday promotion.”

For more information:
Jason Lathos
Church Brothers
+1 831 796 1058

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