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Heavenly Villagio Marzano voted Best Flavored Tomato during PMA Fresh Summit 2014
Visitors to Village Farms exhibit that took part in the Garden Fresh Flavor™ Challenge voted on their favourite tomato among three varieties during a blind taste test.
Heavenly Villagio Marzano® an extremely flavorful San Marzano type of tomato won the challenge. The other two varieties in the Garden Fresh Flavor™ Challenge were Lip Smackin’ Grape® tomato and Sinfully Sweet® Campari tomato, both were close seconds.
Garden Fresh Flavor™ Challenge participants had this to say about Heavenly Villagio Marzano®, “A little tomato with full flavor”, “a great mouth feel and bite”, “sensational”, “sweet”, and “outstanding” were just some of descriptors offered up.
According to Doug Kling, Senior Vice President & Chief Marketing Officer for Village Farms, “It is no surprise this great tasting snacking tomato won the award for best flavored tomato at PMA. But did you know that Heavenly Villagio Marzano® is also an excellent cooking tomato?”
Village Farms has plans to roll-out cooking instructions and recipes for Heavenly Villagio Marzano® with the launch of its new website in late 2014.
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Other news in this sector:
- 2017-10-31 Peru projects $260m in business deals for fruit & veg sector from PMA
- 2017-10-31 "Our momentum continues to move forward"
- 2017-10-30 Fresh Summit exhibitors donate more than 312,000 pounds of fresh produce
- 2017-10-27 Oneonta Starr Ranch Growers' JUICI™ apple sees increased US interest
- 2017-10-26 Jin Ju Wilder ‘humbled & eager’ to lead 2017-2018 PMA Board of Directors
- 2017-10-25 Innovations at PMA: American growers get extra value from their product
- 2017-10-24 Fresh Summit exhibitors earn honors
- 2017-10-20 Emerson launches new brand and shipment tracking app
- 2017-10-20 Preparing for new leadership West Pak Avocado debuts new campaign
- 2017-10-20 Children given final call on Sensory Experience Contest winners at PMA
- 2017-10-19 Sunkist citrus season begins at 2017 PMA Fresh Summit
- 2017-10-19 Guatemala will showcase its agricultural exports at the PMA Fresh Summit
- 2017-10-19 Seasonal quartet of juices featured at PMA
- 2017-10-18 Oneonta’s JUICI™ apple to show star power at PMA
- 2017-10-18 Guatemala increases number of delegates by 75% to 80 members
- 2017-10-18 Wonderful Brands unite at PMA Fresh Summit
- 2017-10-18 Fox Solutions™ modifies pouch bagger to accommodate tree fruit
- 2017-10-17 Farmer’s Best exhibits for 21st year at Fresh Summit
- 2017-10-17 New veggies rooted in freshness
- 2017-10-17 Autumn Glory is making its annual debut at PMA Fresh Summit