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Stemilt taps into juicing and smoothie trend with the launch of Fresh Blenders
According to NPD Group data from May 2013, blenders, juicers, and food processors are the top-growing small kitchen appliance category, with blenders and juice extractors contributing to more than $1 billion in sales in 2013. The popularity in juicing and smoothies spills over onto the web with terms like “smoothie recipes” earning an average of 110,000 Google searches a month.
“Juicing and blending smoothies at home has taken off in recent years, and continues to grow in popularity among consumers across all age demographics,” said Roger Pepperl, Stemilt marketing director. “Apples are the perfect base ingredient to any juice or smoothie creation. They offer sweet and tart flavors, nutrition in the form of fiber, vitamins, and antioxidants, and when blended, a nice foamy consistency. Fresh Blenders is the perfect platform to directly market to this crowd and deliver them a great grab-and-go value pack.”
The Fresh Blenders package is different from any five-pound bag of apples on the market today. The resealable pouch bag is long and narrow – just like a blender – and designed to stand up vertically for easy display at retail and in the refrigerator at home. The bright color of both the sweet and tart bags catch the eye, while the tagline “the natural start to any juice or smoothie,” and a large illustrated blender filled with apples and other popular blending vegetables tells the consumer exactly how to use the fruit inside the bag at home. The bags are shipped in a Fresh Blenders display ready carton with a lid that pops off easily.
“The packaging is bright and fun, and the case it ships in self-stacks for building a quick display at retail. Fresh Blenders are ideal for refrigerated endcap displays, and can be easily promoted alongside other key smoothie and juice items like kale and carrots. It’s a great value offering to reach this crowd of consumers, who purchase a lot of fruits and vegetables each week,” said Pepperl.
The fruit inside each bag is ideal for blends, as color percentages and shape do not matter when making a juice or smoothie recipe like they do when eating the apple fresh. This makes Fresh Blenders a great value item to consumers, Pepperl added.
“A five-pound bag can make a week’s worth of juice or smoothies for most consumers. Fresh Blenders deliver value and convenience, making it easy for shoppers to juice or make smoothies at home all year long,” said Pepperl.
Stemilt will pack Fresh Blenders in both sweet and tart flavors. The varieties available for sweet are: Gala, Fuji, Red Delicious, and Golden Delicious. The varieties available as tart are: Braeburn, Granny Smith, and Pink Lady® brand apples. On the back of every bag, Stemilt included a recipe that fits the flavor profile of the fruit inside. Sweet Blenders have the “Ridiculously Red” smoothie recipe on the back which brings beets, strawberries, and sweet apples together. Tart Blenders have the “ABC Smoothie” which includes apples, bananas, carrots and an option to make it green with spinach. Every package also features the Mathison family and the message “from our orchards to you” in order to tie the consumer back to the farm these fruits came from.
For more information about Stemilt, visit www.stemilt.com.
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