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New partnership established for Crimson Snow

The Crimson Snow® Club recently met for the annual Crimson Snow® Global Meeting. The club welcomed at Fruit Logistica the new French partner, Mesfruits, on board by officially signing the contract. The group took the opportunity to analyse trends and tendencies and to discuss the next strategic steps.

"The variety is very robust, easy to grow and environment friendly. The consumers love the red color and the "snow-white“ flesh. Another advantage is the long storage, making Crimson Snow® ideal for the second half of the season, when other varieties are already sold. In this period there is, with Crimson Snow®, a locally produced apple in the market with no need to rely on imports from the southern hemisphere," explained Jürgen Braun.

"The Crimson Snow® Club also took some important steps to tap into new markets. The marketing launch of the Spanish Market will start shortly. For an easier pronunciation of Crimson Snow® in Spain they came up with a slightly modified and re-designed logo and layout, fulfilling Spanish requirements. A customized online presence with the new website and an Instagram account supports the Spanish program."

"Another essential part is promotion and communication. Crimson Snow® wants to give consumers the chance to look behind the scenes by putting growers in the spotlight. All their stories lead to a great feeling. Watch them on social media and the refreshed international website"

"Crimson Snow® was developed in Australia as variety "MC38" and is today globally managed by KIKU Variety Management. Grown in Italy by Rivoira Giovanni & Figli, Sanifrutta, Fratelli Clementi, VOG and Bio Meran, in Switzerland by Iseppi Frutta, in Serbia by Verdavivo/Agrounija and in France by Mesfruits. The planted surface for the club apple will be 700 hectares by 2022."

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