- Product Developer - Italy
- Commercial Manager | Fresh Produce | Kenya
- Technical sales Specialist North Europe (Benelux - Germany)
- Technical sales specialists Florida, Virginia, North Caroline, South Carolina, Texas, - USA
- Business Development Manager Spain
- Director of Operations - Ethiopia
- Product Manager Premium Beans - Rotterdam, NL
- Crop Consultant - Canada
- Market Access & Quality Systems Manager | Fruit - Bologna, Italy
- Corporate Account Manager - Chilliwack (BC) Canada
Top 5 -yesterday
- South African avocado growers wish the season would never end
- Australia: Packing shed to install blemish, colour and weight tomato recognition system
- "Wind turbines saved 100% of our apples during the night frost"
- Supplies of avocados to start picking up
- “Apples still stored in cold rooms are responsible for current low prices”
Top 5 -last week
- OVERVIEW GLOBAL AVOCADO MARKET
- Kenyan avocado season has mixed results depending on variety
- Walmart: $10bln surprise after buying Flipkart
- "Ceremony held for first shipment of cold-treatment-free cherries from Izmir, Turkey"
- "If you do not have IP amongst your offering you will quickly lose relevance in the market"
Top 5 -last month
Martin Kodde, Head of Food Chain Engagement at Syngenta
Sustainability is one of the key issues to vegetable growers
“The first challenge is compliance with the regulations, as both import and export companies expect high standards, with the added challenge of certifications; secondly, profitability, as we have to ensure that everyone involved in the production chain obtains its share; lastly, sustainability, which is all about efficiency in resource and environmental management; issues that are easier to identify than they are to solve, to which end accepting innovation is a necessary step.”
According to Mr Kodde, “a successful value chain is one that creates value from farm to fork; it is about efficiency in the supply chain; about understanding consumer needs, and this is something individuals cannot do on their own, as everyone in the value chain has a role to play.”
In order to identify these needs, Syngenta makes use of consumer surveys. “In the one conducted two years ago, which reached 1,800 vegetable consumers, we found that 10% of them could be considered “adventurous eaters”; these are the ones who will buy new products and show them to their friends,” explains Martin.
Meanwhile, 33% fell under “value for money eaters”, the most conservative ones; “convenience eaters”, those who spend little time preparing food, reached 25%; lastly, “involved eaters”, for whom sustainability is the key and regularly buy organic products, accounted for 32%.”
“How does this translate into our activities? In the case of tomatoes, for example, we can look at characteristics such as vitamin content, flavour, shelf life and texture and adapt the breeding programmes to match consumer preferences, while at the same time ensuring that they are built resistant to diseases; a highly complex process which relies on careful gene identification.”
When it comes to growers’ side, sustainability has become the key issue; aspects such as ethical production, food safety, water and soil management and the reduction of waste to ensure a good future for the coming generations, while keeping an eye on the financial side.
“To help growers in this, we have developed practical tools that assist them in the implementation of sustainable practices, such as the Operation Pollinator, an international biodiversity program designed to boost the number of pollinating insects on commercial farms by creating specific habitats, tailored to local conditions and native insects, which has already resulted in increased productivity,” assures Mr Kodde.
“In Europe, we have also developed operational farms where we show how sustainability works by showcasing, among other things, how beneficials and biological control work and we also have residue management programmes in place. All serves to meet Syngenta’s goal, which is to ensure our growers are able to meet all private standards while minimising risks in the food chain.”
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Other news in this sector:
- 2019-07-17 Aging in leek cultivation
- 2019-07-17 Garlic demand remains high in China
- 2019-07-17 “Dutch bell pepper market very changeable this year”
- 2019-07-17 Mexican producers export tomato specialties to beat the increase in tariffs
- 2019-07-17 "Classic white asparagus just does not fit with today's lifestyle"
- 2019-07-17 Maine broccoli season starts next week
- 2019-07-16 "Chinese ginger prices stay high, Dutch traders turn to South American product"
- 2019-07-16 Cucumber market up as some regions experience issues
- 2019-07-16 “If customers order a lorry of chicory at 7 am, it’ll be ready for them by 2 pm”
- 2019-07-16 "Organic and conventional productions shouldn't be combined"
- 2019-07-16 Summer campaign promotes blending mushrooms and veal
- 2019-07-16 The future of sustainable vegetable varieties
- 2019-07-16 Australia: Packing shed to install blemish, colour and weight tomato recognition system
- 2019-07-15 Mustard, broccoli and cabbage - protein responsible for bitter taste revealed
- 2019-07-15 “After years of explosive growth, Dutch parsnip market is now stabilising”
- 2019-07-15 China: Slight rise in vegetable prices due to poor weather conditions
- 2019-07-15 "For chicory, alternative packaging is not an option"
- 2019-07-15 Behr AG launches new product line: 'Dampfgenuss'
- 2019-07-15 It looks like a watermelon, but tastes like a cucumber
- 2019-07-15 Green onion production gathering pace in Ohio