United Fresh

How ProEx Food prepares for their digital presence at United Fresh:

"Virtual exhibitions will indirectly foster innovation"

Around the globe companies are trying to come up with ways to cope with the COVID-pandemic. The fruit and vegetable sector was not as affected by the measures and shutdowns as others but keeping distance and finding enough employees has been a challenge. Another big change has been the cancellation of…

Marsha Verwiebe with Volm Companies on exhibiting at a virtual trade show

“This is an opportunity we should take advantage of”

In less than three weeks, the produce industry will experience its first virtual trade show ever, organized by the United Fresh Produce Association. “With our membership going back three decades, we’ve been a long-time supporter of the association,” says Marsha Verwiebe with Volm Companies. “We know that…

Show gives grower a chance to show off its uniqueness

For one vertical indoor organic grower, this year’s United Fresh LIVE! is a chance to potentially reach a broader audience. “We want to be able to talk to a wider span of people with this show,” says Don Helms of Rockingham, VA-based That’s Tasty. “It’s new territory so we’re looking at interesting and…

Company will tell its stories at this year’s United Fresh

For one long-time exhibitor, this year’s United Fresh LIVE! show offers a unique opportunity. “We typically have a limited staff travel to this show because it’s during our busy cherry season,” says Brianna Shales with Wenatchee, WA-based Stemilt Growers. “But this year we look forward to opening it up…

Sarah Frey to be honored at 2020 Women in Produce LIVE! general session

Sarah Frey, President and CEO of Frey Farms, and Founder of Tsamma™ Watermelon Juice and Sarah’s Home Grown, will be the honoree and featured speaker at the Women in Produce LIVE! General Session at 12:00 noon Eastern, Tuesday, June 16, during United Fresh LIVE! Headquartered in rural Orchardville, IL,…

Nancy Pickersgill with SUNSET®/Mastronardi Produce on exhibiting at United Fresh LIVE!

“We see an opportunity to reach a broader audience”

Mastronardi Produce is one of the companies exhibiting at the United Fresh virtual trade show next month and discusses why they will attend this unique event. “At a time when we have no choice but to be apart, it is great to see how the industry is connecting virtually,” says Nancy Pickersgill, the…

Organic blueberry grower uses show to introduce itself

For one grower, this year’s United Fresh LIVE! show will be a bit of an unveiling. Root 24 Farms based in Moxee and Othello, WA is a new vertically integrated organic blueberry grower who is planning on using the show as its introduction to the industry. “The timing of the show was really good,” says Tim…

CarrieAnn Arias of Naturipe Farms:

“With the virtual format, we hope to have laser-focused connections without distractions”

This year’s United Fresh Live! trade show is featuring both new and returning exhibitors. One of the returning exhibitors is Naturipe Farms, who have been a central presence at the United Fresh show for many years. CarrieAnn Arias, Naturipe Farms’ VP of Marketing, says: “In past years, we have had a…

Grower unveils online retail store at virtual United Fresh show

The timing of the dragon fruit season and this year’s United Fresh LIVE! show couldn’t be better for one grower and distributor. “We are expecting our dragon fruit season to begin in Mexico by the end of May, which will be a perfect opportunity for us to display the crop during the show,” says Jonas…

Kaitlin Wyatt on participation in United Fresh Live!

“We’ll highlight the flexibility of tray sealing and the technology built-in to every Proseal machine”

Founded in 1998, Proseal has been active in the design and manufacture of tray sealing solutions. Their core machinery range features models from compact bench-top equipment, to fully automated, high capacity in-line machines that can seal over 240 packs per minute. Proseal is part of the JBT Corporation…

Produce Excellence in Foodservice Award winners 2020 announced

Nine of the country's most innovative chefs and foodservice professionals representing an array of culinary styles and backgrounds will be honored the week of June 15 during United Fresh LIVE!, as part of the United Fresh Produce Excellence in Foodservice Award Program. The program honors chefs and their…

Lisa Overman with Dole Food Company

“What a special time to be honored for a Retail Produce Manager Award”

A few weeks ago, United Fresh announced the 25 honorees of its 2020 Retail Produce Manager Awards Program. Sponsored by Dole Food Company, the program recognizes produce managers from all over the US and Canada who are working hard on the front line every day. “Coming from the retail world, this is a…

Mary Coppola on organizing the world’s first virtual trade show for fresh produce

“It is a big undertaking, but a labor of love”

“It was the beginning of March when we started to realize how serious the situation around COVID-19 was and how it might impact our event,” says Mary Coppola with United Fresh. The organization had an in-person Board Meeting scheduled but changed it into a virtual meeting to not put its Board members at…

A welcome time to celebrate foodservice

Whether it’s a café offering eat-in options or a specialty take-out counter with gourmet items for meals at home, grocery stores are incorporating more and more foodservice concepts into their retail footprints. “Grocery stores are evolving into more of a food experience,” says Greg Corsaro, president…

Organic Produce Network to co-host general session during United Fresh LIVE!

United Fresh Produce Association and Organic Produce Network will co-host an Organic General Session on Wednesday, June 17 at 12:00 noon EDT during United Fresh LIVE! The session will be led by OPN Co-Founder and Executive Vice President Tonya Antle, and will feature top industry leaders addressing the…

Virtual trade show provides international exposure

Looking at Mexico’s grape season with optimism

Grape movement is slower than expected currently. “Grapes are not a priority for shoppers right now. We are hoping that with the warmer months ahead and the easing of COVID-19 restrictions, we will see shoppers return to a normal if not better grape buying habits,” says Rob Anderholt of Seald Sweet based…

Volume coming on of specialty cherry tomatoes

Supplies of specialty cherry tomatoes are coming on strong. John Newell of Windset Farms based in Delta, B.C. says that the growing area of its Cameo® cherry tomatoes has…

United Fresh’ efforts on behalf of the industry see rewards

New Farmers to Families program to spend $100 million per month on fresh produce procurement

On April 21st, the USDA held a webinar to introduce a new purchasing program designed to provide alleviation to those in the agricultural industry who have been hit hard by the current pandemic. The program is called Farmers to Families and through it the USDA plans to spend $100 million per month on the…

United Fresh names 25 Retail Produce Manager Award honorees

Marking its sixteenth year recognizing exceptional retail produce managers, United Fresh Produce Association has announced the honorees of its 2020 Retail Produce Manager Awards Program. The group of 25 produce managers represents supermarket banners, commissaries and independent retail stores from 16…

FreshPlaza Special about United Fresh

COVID-19 has a significant impact on the produce business, including the trade show world. One event after another is being postponed or canceled. However, one organization is preparing for the world’s first virtual trade show: United Fresh LIVE! The event will take place from June 15 until June 19 and…


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