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Retailers in Iceland

With three branches, Vidir is a small supermarket chain in Reykjavik.
With three branches, Vidir is a small supermarket chain in Reykjavik.
Icelandic potatoes are available almost year-round.
Icelandic potatoes are available almost year-round.
Vidir focuses on fresh fruits and vegetables.
Vidir focuses on fresh fruits and vegetables.
The store operates at the top of the market, price tags are therefore well hidden.
The store operates at the top of the market, price tags are therefore well hidden.
Lettuce is also cultivated in Iceland, these bags of cut lettuce cost between 2.86 and 3.58 euro per bag.
Lettuce is also cultivated in Iceland, these bags of cut lettuce cost between 2.86 and 3.58 euro per bag.
An industrial look has been chosen for the presentation.
An industrial look has been chosen for the presentation.
Presentation has not always been chosen well, these herbs are practically invisible.
Presentation has not always been chosen well, these herbs are practically invisible.
Icelandic consumers prefer sweet and red apples.
Icelandic consumers prefer sweet and red apples.
Besides pre-cut lettuce, heads of lollo biondo also have a place in the supermarket.
Besides pre-cut lettuce, heads of lollo biondo also have a place in the supermarket.
Iceland is self-supporting regarding cucumbers, which have not been imported for years.
Iceland is self-supporting regarding cucumbers, which have not been imported for years.
Loose tomatoes at 1.78 euro per kilogram.
Loose tomatoes at 1.78 euro per kilogram.
Iceland has one mushroom cultivator, who has a market share of 80 per cent. The other 20 per cent is import.
Iceland has one mushroom cultivator, who has a market share of 80 per cent. The other 20 per cent is import.
In addition to limited supply of domestic bell peppers, these vegetables are imported from other countries, including the Netherlands.
In addition to limited supply of domestic bell peppers, these vegetables are imported from other countries, including the Netherlands.
Tomato cultivation is fairly developed with a broad range of Icelandic tomatoes.
Tomato cultivation is fairly developed with a broad range of Icelandic tomatoes.
Strawberries and cherries from Belgium.
Strawberries and cherries from Belgium.
Hagkaup is a large hypermarket.
Hagkaup is a large hypermarket.
This branch is located in shopping centre Kringlan.
This branch is located in shopping centre Kringlan.
Besides conventional apples there is plenty of room for organic products.
Besides conventional apples there is plenty of room for organic products.
Packagings for apples varies from these bags of one kilogram to small punnets with just four apples.
Packagings for apples varies from these bags of one kilogram to small punnets with just four apples.
A broad range of organic fruit in this hypermarket.
A broad range of organic fruit in this hypermarket.
Prices for seasonal fruit are not to be sniffed at. Peaches and nectarines cost 7.92 euro per kilogram.
Prices for seasonal fruit are not to be sniffed at. Peaches and nectarines cost 7.92 euro per kilogram.
Mangoes are mostly imported, apples from China on the left. These apples are sold in pairs.
Mangoes are mostly imported, apples from China on the left. These apples are sold in pairs.
Much room for nuts. The products are presented in baskets.
Much room for nuts. The products are presented in baskets.
Exotics such as chayote can also be found at Hagkaup. Price: 5.20 euro for a kilogram.
Exotics such as chayote can also be found at Hagkaup. Price: 5.20 euro for a kilogram.
Broad range of peppers.
Broad range of peppers.
A lot of room for other exotics as well. Pictured here are passionfruit, pitahaya, papaya and kumquats.
A lot of room for other exotics as well. Pictured here are passionfruit, pitahaya, papaya and kumquats.
Hot jalapeno peppers
Hot jalapeno peppers
Fresh date on offer beside pomegranates.
Fresh date on offer beside pomegranates.
For the smaller households: melons in halves and quarters.
For the smaller households: melons in halves and quarters.
Icelandic pride: domestic strawberries.
Icelandic pride: domestic strawberries.
Competition from imported strawberries.
Competition from imported strawberries.
The small cultivation of raspberries is enough to supply the market.
The small cultivation of raspberries is enough to supply the market.
Chinese apples, sold in pairs.
Chinese apples, sold in pairs.
Blueberries are very popular, and buckets of cherries are also given much space.
Blueberries are very popular, and buckets of cherries are also given much space.
American grapes on the shelves.
American grapes on the shelves.
Domestic and imported products side by side.
Domestic and imported products side by side.
Red and white grapes from the US.
Red and white grapes from the US.
Cross selling: whipped cream next to the strawberries…
Cross selling: whipped cream next to the strawberries…
… and chocolate on the other side of the strawberries.
… and chocolate on the other side of the strawberries.
Quarters of watermelons for the smaller households.
Quarters of watermelons for the smaller households.
Citrus is beautifully arranged by colour and presented in baskets.
Citrus is beautifully arranged by colour and presented in baskets.
Lemons and limes, despite high prices much in demand.
Lemons and limes, despite high prices much in demand.
Plenty of space for grapefruits as well.
Plenty of space for grapefruits as well.
Fuji apples from Chinese company Goodfarmer.
Fuji apples from Chinese company Goodfarmer.
Hidden behind the oranges are a few Dutch conference pears.
Hidden behind the oranges are a few Dutch conference pears.
Judging by availability, the sweet apple strains are clearly more popular than the sour ones.
Judging by availability, the sweet apple strains are clearly more popular than the sour ones.
Red Delicious apples.
Red Delicious apples.
Icelandic consumers pay much attention to how the products look.
Icelandic consumers pay much attention to how the products look.
The last of the Dutch conference pears at 2.65 euro per kilogram.
The last of the Dutch conference pears at 2.65 euro per kilogram.
A beautiful and remarkable presentation for the watermelons.
A beautiful and remarkable presentation for the watermelons.
This artwork of fruit accompanies the watermelon display.
This artwork of fruit accompanies the watermelon display.
…
Icelandic herbs are placed unnoticeably among the other herbs on the fresh herb shelf.
Icelandic herbs are placed unnoticeably among the other herbs on the fresh herb shelf.
Icelandic bell peppers are sold in pairs, the imported ones are loose in baskets.
Icelandic bell peppers are sold in pairs, the imported ones are loose in baskets.
Demand for snack tomatoes is growing rapidly.
Demand for snack tomatoes is growing rapidly.
Sugar snaps, haricots verts, green asparagus and, bottom right, Dutch sauerkraut.
Sugar snaps, haricots verts, green asparagus and, bottom right, Dutch sauerkraut.
Tomatoes glistening under the lamps.
Tomatoes glistening under the lamps.
Yellow and striped courgettes.
Yellow and striped courgettes.
A broad range of mixed lettuce.
A broad range of mixed lettuce.
Baby corn and shoots are also on the shelves in this supermarket.
Baby corn and shoots are also on the shelves in this supermarket.
Dutch herbs.
Dutch herbs.
Overview of the fresh produce shelves.
Overview of the fresh produce shelves.
Space for mixed vegetables as well.
Space for mixed vegetables as well.
The fresh produce shelves are displayed as a noticeable island when you enter the shop.
The fresh produce shelves are displayed as a noticeable island when you enter the shop.
Different types of mixed vegetables.
Different types of mixed vegetables.
Fresh guacamole.
Fresh guacamole.
Mushrooms of Icelandic origins.
Mushrooms of Icelandic origins.
Avocados at 9.35 euro per kilogram.
Avocados at 9.35 euro per kilogram.
Bags of radishes and shiny aubergines.
Bags of radishes and shiny aubergines.
Large, small and very small mushrooms.
Large, small and very small mushrooms.
Icelandic potatoes are on the shelves almost year-round, there is hardly any import.
Icelandic potatoes are on the shelves almost year-round, there is hardly any import.
Fresh guacamole directly next to the Doritos, between them a platter to taste the combination.
Fresh guacamole directly next to the Doritos, between them a platter to taste the combination.
Leek and spring onion, and above them an overview of prices for a number of products.
Leek and spring onion, and above them an overview of prices for a number of products.
Wide choice of onions, especially from New Zealand. Cauliflower and broccoli florets.
Wide choice of onions, especially from New Zealand. Cauliflower and broccoli florets.
…
Halves and quarters of red and white cabbage.
Halves and quarters of red and white cabbage.
Hidden between the broccoli and carrots are a few cups of large American sprouts.
Hidden between the broccoli and carrots are a few cups of large American sprouts.
…
…
…
There is also space for fruit juices.
There is also space for fruit juices.
Hagkaup and Bonus are found very near each other surprisingly often.
Hagkaup and Bonus are found very near each other surprisingly often.
Chiquita bananas at discount shop Bonus.
Chiquita bananas at discount shop Bonus.
Blueberries from Belgium cost 1498 ISK (10.80 euro) at Bonus.
Blueberries from Belgium cost 1498 ISK (10.80 euro) at Bonus.
Onions, loose or in small packaging
Onions, loose or in small packaging
Chilean kiwi fruit at 275 ISK (1.98 euro).
Chilean kiwi fruit at 275 ISK (1.98 euro).
And, of course, a wide range of Icelandic tomatoes.
And, of course, a wide range of Icelandic tomatoes.
Chinese apples are sold in pairs at the discount shop as well.
Chinese apples are sold in pairs at the discount shop as well.
Although the presentation is not great, it is a good example of cross selling: salad dressings next to mixed salads.
Although the presentation is not great, it is a good example of cross selling: salad dressings next to mixed salads.
Overview of the fresh produce sector at Bonus. All fresh produce is in a large, walk-in, refrigerator.
Overview of the fresh produce sector at Bonus. All fresh produce is in a large, walk-in, refrigerator.
Fruits and vegetables are in the separately cooled room. Bananas are the only fruit found outside of the cold room.
Fruits and vegetables are in the separately cooled room. Bananas are the only fruit found outside of the cold room.
Cut Icelandic mushrooms.
Cut Icelandic mushrooms.
Blueberries are given much space, below South African grapes and Icelandic strawberries.
Blueberries are given much space, below South African grapes and Icelandic strawberries.
These mushrooms are on special offer: 50 ISK (0.36 euro) per punnet.
These mushrooms are on special offer: 50 ISK (0.36 euro) per punnet.
Melons, oranges and lemons. Demand for lemons in particular is inelastic.
Melons, oranges and lemons. Demand for lemons in particular is inelastic.
Avocados are not yet matured on Icelandic soil. Ready-to-eat is imported, but at high transportation costs.
Avocados are not yet matured on Icelandic soil. Ready-to-eat is imported, but at high transportation costs.
Dutch conference pears, and, yes, even at Bonus a bad orange might find its way into a box.
Dutch conference pears, and, yes, even at Bonus a bad orange might find its way into a box.
Fresh rosemary and basil, 398 ISK (2.86 euro) a piece.
Fresh rosemary and basil, 398 ISK (2.86 euro) a piece.
Pink Lady, Honey Crunch: Icelandic consumers prefers sweet apple strains.
Pink Lady, Honey Crunch: Icelandic consumers prefers sweet apple strains.
Dutch rosemary and mint.
Dutch rosemary and mint.
Bonus offers a fairly wide range of fresh herbs.
Bonus offers a fairly wide range of fresh herbs.
Everything to make a delicious salad on one shelf.
Everything to make a delicious salad on one shelf.
Icelandic potatoes are sold at 459 ISK (3.30 euro) per bag at the end of the season.
Icelandic potatoes are sold at 459 ISK (3.30 euro) per bag at the end of the season.
A wide range of frozen fruits and vegetables.
A wide range of frozen fruits and vegetables.
A Kronan branch, this chain is one of the budget supermarkets of Iceland.
A Kronan branch, this chain is one of the budget supermarkets of Iceland.
The fresh produce section in Hafnarfjordur's Kronan is adorned with a rack of Mars and Snicker bars.
The fresh produce section in Hafnarfjordur's Kronan is adorned with a rack of Mars and Snicker bars.
A wide range of melons. This chain also offers melons in halves.
A wide range of melons. This chain also offers melons in halves.
Half a pineapple is also available.
Half a pineapple is also available.
The banana shelf is well-stocked.
The banana shelf is well-stocked.
In the somewhat dark cold room most products appear to be invisible.
In the somewhat dark cold room most products appear to be invisible.
Melons in all shapes and sizes. Top left are the mangoes.
Melons in all shapes and sizes. Top left are the mangoes.
The cold room is filled with cauliflower and broccoli florets, garlic, mushrooms and processed potatoes.
The cold room is filled with cauliflower and broccoli florets, garlic, mushrooms and processed potatoes.
Strawberries and grapes are in full view.
Strawberries and grapes are in full view.
Kronan also has a wide range of organic products.
Kronan also has a wide range of organic products.
These apricots cost nearly 10 euro per box.
These apricots cost nearly 10 euro per box.
Avocados and coconuts are nearly invisible in the cold store.
Avocados and coconuts are nearly invisible in the cold store.
Grapes can also be found in the cold store, in bags and punnets.
Grapes can also be found in the cold store, in bags and punnets.
Many apples and of strikingly large caliber.
Many apples and of strikingly large caliber.
Seedless grapes above the blanched celery. Chinese and white cabbage and butternut squash.
Seedless grapes above the blanched celery. Chinese and white cabbage and butternut squash.
Fresh herbs and a wide range of fresh mixed lettuce.
Fresh herbs and a wide range of fresh mixed lettuce.
The yellow bell peppers are standing out brightly against the red background.
The yellow bell peppers are standing out brightly against the red background.
A wide range of herbs, cultivated in Iceland.
A wide range of herbs, cultivated in Iceland.
Icelandic strawberries, imported strawberries, blueberries, raspberries, grapes and stone fruit; plenty of choice.
Icelandic strawberries, imported strawberries, blueberries, raspberries, grapes and stone fruit; plenty of choice.
These peaches cost 1.86 euro per box.
These peaches cost 1.86 euro per box.
The red bell peppers are clearly in the majority, but green, yellow and orange ones are also available.
The red bell peppers are clearly in the majority, but green, yellow and orange ones are also available.
Loose, packaged, large, small or even smaller, indecisive people had better pass by the tomato shelf.
Loose, packaged, large, small or even smaller, indecisive people had better pass by the tomato shelf.
Ten for 400 crowns or 2.90 euro.
Ten for 400 crowns or 2.90 euro.
Citrus and top fruit go together quite well.
Citrus and top fruit go together quite well.
The Icelandic supermarket has a wide range of apples, but mostly the sweeter strains.
The Icelandic supermarket has a wide range of apples, but mostly the sweeter strains.
Massive potatoes, 229 ISK (1.65 euro) per kilogram.
Massive potatoes, 229 ISK (1.65 euro) per kilogram.
Potatoes and onions are given much space.
Potatoes and onions are given much space.
Dutch Kanzi, imported from Germany, in an Icelandic supermarket.
Dutch Kanzi, imported from Germany, in an Icelandic supermarket.
A crate of conference pears got lost in a sea of apples.
A crate of conference pears got lost in a sea of apples.
Sweet potatoes are doing well in Iceland, judging by the amount of shelf space given to this exotic.
Sweet potatoes are doing well in Iceland, judging by the amount of shelf space given to this exotic.
Freshly cut fruit salad.
Freshly cut fruit salad.
Freshly cut mixed vegetables.
Freshly cut mixed vegetables.
Pineapple and mango are also being offered freshly cut.
Pineapple and mango are also being offered freshly cut.
After the sour comes the sweet, sauerkraut next to fresh dates.
After the sour comes the sweet, sauerkraut next to fresh dates.
Dutch carrot.
Dutch carrot.