Pieter Maarleveld of GS1 started things off. Among other subjects, he emphasized consumers' growing demand for more information.
Peter Verbaas of Frug I Com, partner of the event, followed with a short presentation.
Harrij Schmeitz, host of the EU Fresh Info Forum, introduced the speakers.
Theo Hesselink of World Customs Organization: “Can information kill paper? Yes it can!”
The Ministry of Economic Affairs publicizes as many data as possible. Ramon Louw talks about the possibilities of these public data.
Benno Slot, NVWA, about the advantages of paperless export for business and government.
In between lectures, there was time for a cup of coffee and a good conversation.
The fruit and vegetables weren't there for show, but to be enjoyed.
Tom Quets of Capespan considered the question: 'Can information speed supply?' Conclusion: 'yes, it can... if we want it!'
Edward Heijnen, Caroz, says that retailers and logistical service providers can work together more efficiently by using data.
Silicon Valley is interested in investments in the agricultural business. Natasha Chatlein works for the Ministry of Economic Affairs in Silicon Valley.
Time for lunch in the smoking room of the SS Rotterdam.
During the lunch, a lot of networking was done...
…as well as discussions following the presentations.
Harrie Vugs and Paul Beugen of CG Timmermans & Zn.
Isabelle Chatagnier (GS1 France), Jane Proctor (CPMA) and Dorien Mouthaan (GS1 Netherlands).
M. Arrizabalaga (GS1 Spain), P. Rosell (GS1 Spain) and C. Waltert of SanLucar.
Riegina Eefsting (Green Organics) and Dennis Leijdekkers (Schouw Informatisering).
Marco Bouten and Edward Heijnen of Caroz.
Hans Verheijen (Rozis), Johan den Engelse (Frug I Com), Carl Vermelis (AIM Nederland), Ella Roos (Rozis) and Carlo Bouw (Bouwkracht Consultancy).
M. Steins (GS1 Germany) and Hans Renia.
Paul Bol (DPA) and Henk Zwinkels (Floricode).
Natasha Chatlein (Netherlands Office for Science and Technology) and Roland Verwij (CS Consultancy).
Christoph Müller-Dechent talks about the Foodloop app.
The visitors are listening to the presentations.
Foodloop is an app with which supermarkets offer products that are nearing their expiration data at a discount to consumers.
Jens Kugl, Metro, talks about how the German retail provides chain information to the consumer.
Rijk Zwaan set up a community to promote consumption of vegetables. Martine Boekestein talks about this initiative.
Nicole Koenderick looks into the future and talks about possibilities to adjust menus to personal preferences through information.
Sandjai Bhulai of VU Amsterdam talks about a pilot project 'social listening' for which he collects Tweets about fresh produce.
The collected tweets show that more twittering was done about cauliflower following a report on the bad situation on this market.
Frans van Diepen (RVO.nl), Harriët Goossens (GreenlinQdata) and Gerhard Heemskerk (Heemskerk Consultancy).
T. Sadowski of GS1 Germany.
John Thiel (Total Produce) and Hans Verheijen (Rozis).
Carl Vermelis (AIM Nederland) and Hans Renia.
Henk Zwinkels (Floricode), Ramon de Louw (Ministry of Economic Affairs) and T. Verwaart (LEI Wageningen UR).
Carlo Bouw (Bouwkracht Consultancy) and P. Pottinga (SRC).
R. Oosterhof (GS1 Netherlands), K. Förderer (GS1 Germany) and S De Rocker.
Johan van Triest (Fruitmasters), Harrie Geelen (Geelen Data Management Advies Company) and I. Dekking (Bakker Barendrecht).
Jacko Obels (Cloud4agri) and Eline Dams of EDAN.
Charles van den Heuvel (Chainpoint), Liesbeth Luijendijk (Wageningen UR), D. Leijdekkers (Schouw Informatisering) and R. Buijs (Nature's Pride).
Rick Rebergen (RPO), Werner Kastelein (RPO) and J de Putter (LANSA).
Marieke de Ruyter de Wildt (AgriPlace) talking to Bejamin Geißler of Euro Pool System.
J. Kolff (Schouw Informatisering) and G. Bainathsah (Imtech ICT)
N. Pronk of Profix-it solution.
J. Cihlár and M. Šimek of GS1 Czech Republic.
J. Bracken (GS1 Global Office) and C. Waltert (SanLucar).
Koos van der Meij (VGB) and Nico Broersen (Agriplace).
S. Bhulai (VU Amsterdam), H. Zwinkels (Floricode) and T. Verwaart (LEI Wageningen UR).
Ben van Lier of Centric ended the day with a vision for the future on 'the internet of things'.
The SS Rotterdam was the backdrop for the 1st EU Fresh Info Forum.
The SS Rotterdam at the quay in Rotterdam.
Eline Dams of Edan
Joris Kolff and Mats Jacobs of Schouw Informatisering
Jurian Pasma of Descartes
Hielke van Oostrom and Pim van Loosbroek of Nordicid
Edwin Geertsema of Inotec, Mark van Elp of Combilo and Leo de Jong of Scherpenhuizen
Tim Verwaart (WUR), Sandjai Bhulai (VU) and Henk Zwinkels of Floricode
Jens Kungl of Metro (second from left) goes over the presentation one more time
André Feldhof of Freshfel and Ben van Lier
Carl Vermelis and Hans Renia
Colleagues Pottinga and Staphorst of SRC
Johan den Engelse of Frugicom and Hein Gurter de Vries of GS1
Afterwards, a network event in the Markthal followed, where participants were able to collect products with vouchers
Rozis was also present