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China's characteristically red kiwifruit, at the entrance of Qifeng Fruit.
Qifeng's Fruit packing house and distribution system.
Organic kiwifruit orchards near Mei Xian in Shaanxi province. The trees have been planted nine years ago. Next to own production the company also sources kiwifruit from, amongst other places, Sichuan province.
The kiwifruit has been harvested two weeks prior to this photo.
Each year, one mu yields 1,500 kilogram kiwi's.
Clay near the roots of the trees is dug out to give the roots room to grow.
Organic pesticides are used to protect the trees.
Earth dug up by earthworms, which helps to fertilise the soil.
Nemo is responsible for online marketing and eCommerce sales, which is one of the company's largest sources of revenue.
In Mei Xian, the company owns XXX mu of kiwifruit orchards.
Nearby the company's head office, Qifeng has recently planted new kiwifruit orchards. The orchards form part of a park that is designed to show guests the origin and production of the fruit.
Nearby the company's head office, Qifeng has recently planted new kiwifruit orchards. The orchards form part of a park that is designed to show guests the origin and production of the fruit.
The company uses considerable numbers of white plastic crates for internal and external transport. It therefore has its own crate production line.
Drones are used to deliver pesticides. During summer, the company organises classes to educate growers they source from to optimise production.
Agribots are used to deliver pesticides.
During summer, the company organises classes to educate growers they source from to optimise production. Classes are organised as much as once a week.
Mr Qi Feng, founder and Ceo, together with Anouk of Freshplaza China.
Qifen's newly installed sorting line by MAF Roda.
The line is equiped with sorting by weight.
Kiwifruit sorted for the company's online sales.
The kiwifruit is brushed clean to remove loose hairs and dirt.
Start of the sorting line. White crates are emptied.
After the fruit is sorted by weight, the pieces are carefully checked and packed.
After the fruit is sorted by weight, the pieces are carefully checked and packed.
Sample of the company's packaging for eCommerce and online sales.
High pressured air is used to blow remaining kiwihairs out of each individual box.
Stickering machine by Sinclear.
After harvest, kiwifruit is kept at zero to three degrees in cold storages, until sorted, packed and readied for shipment.
This packing line is entirely dedicated to online sales and eCommerce. The 11th of November is a notorious day in China for excessive online discounts, and the company is preparing to meet peak demand.
Pallets packed and ready to be shipped.
Red kiwifruit in a gift box.
Gift box for green kiwifruit.
Gift box dedicated to the year of the Monkey.
Gift boxes dedicated to the year of the Monkey.
All these three boxes are used for export.
Qifeng sales point in Xi'An. In total, the company has opened 18 shops across China, including in Beijing, Shanghai and Guangzhou. The company runs four shops in Xi'An.
Qifeng sales point in Xi'An. In total, the company has opened 18 shops across China, including in Beijing, Shanghai and Guangzhou. The company runs four shops in Xi'An.
Display of different gift boxes and packaging currently in use.
Interiors of one of the company's shops in Xi'An. Next to kiwifruit, it also sells other fresh produce and agricultural products from the province.
Kiwifruit sold in one of the shops in Xi'An.
The company is currently developing a park near Taibai Mountain. The park boosts a pond with mineral water from the mountain, organic kiwifruit and grapes orchards, vegetables patches and cottages for guests to stay.
Recently planted grape orchards with view on Mount Taibai.
The company is currently developing a park near Taibai Mountain. The park boosts a pond with mineral water from the mountain, organic kiwifruit and grapes orchards, vegetables patches and cottages for guests to stay.
Sprinkler installation to irrigate kiwiplants.
Vegetables patches that will provide for food for the guests.