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Whole Foods Market Northern California 2015

Overview of Whole Foods Market produce department
Overview of Whole Foods Market produce department
Juices and pre-cut fruit and vegetables. This is where the Responsibly Grown signage starts.
Juices and pre-cut fruit and vegetables. This is where the Responsibly Grown signage starts.
Vertical merchandising on the side and education for the customer regarding the grocer's Responsibly Grown program.
Vertical merchandising on the side and education for the customer regarding the grocer's Responsibly Grown program.
More vertical merchandising
More vertical merchandising
"Requirements that a "Good" grower needs to meet."
"Requirements that a "Good" grower needs to meet."
"Requirements for the "Better" grower."
"Requirements for the "Better" grower."
"In addition to the "Good" and "Better" requirements, this is what a "Best" grower needs to meet."
"In addition to the "Good" and "Better" requirements, this is what a "Best" grower needs to meet."
Conventional nectarines and peaches. Peaches are sourced from Twin Peaks Enterprises, just a few miles from the store.
Conventional nectarines and peaches. Peaches are sourced from Twin Peaks Enterprises, just a few miles from the store.
This store carries a large selection of organic stone fruit. Pictured from left to right are red plums, yellow peaches, yellow nectarines, pluots and white peaches.
This store carries a large selection of organic stone fruit. Pictured from left to right are red plums, yellow peaches, yellow nectarines, pluots and white peaches.
"The suppliers of these nectarines and pluots, Trinity Fruit and Wawona respectively, have received a "Best" rating."
"The suppliers of these nectarines and pluots, Trinity Fruit and Wawona respectively, have received a "Best" rating."
More stonefruit, from a different angle.
More stonefruit, from a different angle.
Organic plums from Frog Hollow Farms. This supplier has not yet been rated. The program started about 6 months ago and the grocer is still working on getting all its suppliers rated.
Organic plums from Frog Hollow Farms. This supplier has not yet been rated. The program started about 6 months ago and the grocer is still working on getting all its suppliers rated.
Angelcot apricots
Angelcot apricots
The season for brown and black figs is in full swing.
The season for brown and black figs is in full swing.
Organic cherries from Stemilt growers.
Organic cherries from Stemilt growers.
Conventional red cherries from Domex.
Conventional red cherries from Domex.
Organic Rainier cherries from Daisy Girl.
Organic Rainier cherries from Daisy Girl.
2lb clamshells with organic strawberries from Driscoll's.
2lb clamshells with organic strawberries from Driscoll's.
Close-up of the large clamshells with strawberries. These large clamshells are very common during the peak season.
Close-up of the large clamshells with strawberries. These large clamshells are very common during the peak season.
Large collection of berries. In the middle, pints with blueberries. Second from the left are sunshine raspberries.
Large collection of berries. In the middle, pints with blueberries. Second from the left are sunshine raspberries.
Selection of apples
Selection of apples
Pre-cut vegetables as a promotion for the 4th of July weekend.
Pre-cut vegetables as a promotion for the 4th of July weekend.
Zucchini, sweet corn, artichokes and sweet mini peppers on display.
Zucchini, sweet corn, artichokes and sweet mini peppers on display.
Many options when it comes to pistachio nuts...all differently seasoned and grown just a few miles away from the store.
Many options when it comes to pistachio nuts...all differently seasoned and grown just a few miles away from the store.
Organic red mangos from Pacific Organice Produce, sourced in Mexico.
Organic red mangos from Pacific Organice Produce, sourced in Mexico.
Organic grapes, sourced from Anthony's Vineyard in California.
Organic grapes, sourced from Anthony's Vineyard in California.
Avocados and tomatoes on display
Avocados and tomatoes on display
Selection of heirloom tomatoes
Selection of heirloom tomatoes
The customer can choose between organic and conventional bananas.
The customer can choose between organic and conventional bananas.
Collection of organic potatoes. Sourced from TD Willey Farms and Cal-Organic, both in California.
Collection of organic potatoes. Sourced from TD Willey Farms and Cal-Organic, both in California.
Pixie tangerines from Ohai Farms in California
Pixie tangerines from Ohai Farms in California
Organic Cantaloupes and Honeydews from Capay Farms and Full Belly Farms respectively.
Organic Cantaloupes and Honeydews from Capay Farms and Full Belly Farms respectively.