Fruit Attraction 2012 / Italian Companies

The fruit and vegetable trade fair Fruit Attraction, organized by IFEMA and FEPEX, was held in Madrid from 24th to 26th October 2012, The fair, now in its fourth edition, has shown growing numbers: 597 exhibitors (+6.5 per cent compared to 2011) with a total area of 16,900 square meters (+16 per cent compared to 2011).
The fruit and vegetable trade fair Fruit Attraction, organized by IFEMA and FEPEX, was held in Madrid from 24th to 26th October 2012, The fair, now in its fourth edition, has shown growing numbers: 597 exhibitors (+6.5 per cent compared to 2011) with a total area of 16,900 square meters (+16 per cent compared to 2011).
"Italy was among the participating countries. Here we see the stand organized by the international section of the fresh produce service CSO of Ferrara, characterized by the new logo "Italy the Beauty of Quality". Among the companies present in this stand, some member companies of the CSO: Alegra, Apofruit, Graziani Packaging, Naturitalia and Granfrutta Zani, along with Teco and Unitec."
"Italy was among the participating countries. Here we see the stand organized by the international section of the fresh produce service CSO of Ferrara, characterized by the new logo "Italy the Beauty of Quality". Among the companies present in this stand, some member companies of the CSO: Alegra, Apofruit, Graziani Packaging, Naturitalia and Granfrutta Zani, along with Teco and Unitec."
Roberto Graziani of Graziani Packaging (specialized in packaging solutions) provides some information to interested visitors
Roberto Graziani of Graziani Packaging (specialized in packaging solutions) provides some information to interested visitors
Federico Milanese (responsible for the internationalization of the CSO).
Federico Milanese (responsible for the internationalization of the CSO).
A group photo at the CSO stand, with the new slogan launched this year
A group photo at the CSO stand, with the new slogan launched this year
Loris Martinelli
Loris Martinelli
"Naturitalia is, together with Alegra, one of the two "business unit" of the huge producers' organisation Apo Conerpo"
"Naturitalia is, together with Alegra, one of the two "business unit" of the huge producers' organisation Apo Conerpo"
Apofruit Italy group commercializes fruit and vegetables coming from more than 4,000 farmers
Apofruit Italy group commercializes fruit and vegetables coming from more than 4,000 farmers
Raffaele Bucella (on the left) e Sandro Zani (on the right) of producers' organisation Granfrutta Zani
Raffaele Bucella (on the left) e Sandro Zani (on the right) of producers' organisation Granfrutta Zani
An exhibition of UNITEC machinery for fruit and vegetables: advanced technology at the service of fresh produce companies all over the world!
An exhibition of UNITEC machinery for fruit and vegetables: advanced technology at the service of fresh produce companies all over the world!
Group photo at the booth UNITEC. The second from the left is Luca Montanari, marketing manager of the company.
Group photo at the booth UNITEC. The second from the left is Luca Montanari, marketing manager of the company.
"Italian fruit importer and exporter Agricola Gloria Due says: "A better health with the Spanish fruit"
"Italian fruit importer and exporter Agricola Gloria Due says: "A better health with the Spanish fruit"
Producer's organisation Assofruit Italia.
Producer's organisation Assofruit Italia.
Assofruit is one of the biggest groups in South Italy. First on the left, the chairman Francesco Nicodemo.
Assofruit is one of the biggest groups in South Italy. First on the left, the chairman Francesco Nicodemo.
Fresh products of top quality from Assofruit are branded FruttHera. First on the left, Andrea Badursi (vice- president).
Fresh products of top quality from Assofruit are branded FruttHera. First on the left, Andrea Badursi (vice- president).
"Alessandro Canalella, managing director of Simba, a firm specialized in exotic fruit. Since 2012, Simba - with offices in Italy, France, Costa Rica and Colombia - distributes bananas and pineapples branded "F.lli Orsero" throughout the Mediterranean Basin, directly managing the entire supply chain from production to the consumer."
"Alessandro Canalella, managing director of Simba, a firm specialized in exotic fruit. Since 2012, Simba - with offices in Italy, France, Costa Rica and Colombia - distributes bananas and pineapples branded "F.lli Orsero" throughout the Mediterranean Basin, directly managing the entire supply chain from production to the consumer."
Italian company Forigo Roter produces a wide range of agricultural machinery suitable for the preparation of the soil before sowing, the shredding of grass or crop residues, the soil sterilization, the preparation and maintenance of green areas, in particular for horticultural crops
Italian company Forigo Roter produces a wide range of agricultural machinery suitable for the preparation of the soil before sowing, the shredding of grass or crop residues, the soil sterilization, the preparation and maintenance of green areas, in particular for horticultural crops
The stand of the packaging firm INFIA
The stand of the packaging firm INFIA
Trays of yellow kiwifruit Jingold, a trademark owned by the Italian Consortium Kiwigold
Trays of yellow kiwifruit Jingold, a trademark owned by the Italian Consortium Kiwigold
"Italian company "La Linea Verde", specialized in ready- to-eat fresh products, was present with an own stand, representative of the Spanish branch of the company, located in Navarra"
"Italian company "La Linea Verde", specialized in ready- to-eat fresh products, was present with an own stand, representative of the Spanish branch of the company, located in Navarra"
"Valerie Hoff, marketing manager of "La Linea Verde"
"Valerie Hoff, marketing manager of "La Linea Verde"
A vegetables and fruit mix and a strawberry smoothie, ready to drink. Here in the versions designed for the Spanish market
A vegetables and fruit mix and a strawberry smoothie, ready to drink. Here in the versions designed for the Spanish market
The famous Melinda apple from Trentino (Italy) was present with its own stand
The famous Melinda apple from Trentino (Italy) was present with its own stand
Salvi and HortoSabor
Salvi and HortoSabor
Ser.mac is a company specialized in machinery for fruit and vegetables
Ser.mac is a company specialized in machinery for fruit and vegetables
Michael Grasser, marketing director of VI.P-Val Venosta, posing with two ladybugs, a symbol of environmentally friendly production techniques which characterize the South Tyrolean apple industry
Michael Grasser, marketing director of VI.P-Val Venosta, posing with two ladybugs, a symbol of environmentally friendly production techniques which characterize the South Tyrolean apple industry
A collective stand of the Italian region Veneto was also present in Fruit Attraction Madri
A collective stand of the Italian region Veneto was also present in Fruit Attraction Madri
Veneto, a region where fruit and vegetables are accompanied by artistic beauties!
Veneto, a region where fruit and vegetables are accompanied by artistic beauties!
"This area of the Veneto booth was dedicated to the wholesale market "Veronamercato" and also to the centenary of the "Arena di Verona", which will be celebrated in 2013 with a rich calendar of artistic events. The first on the left is Theo Tielen of the Dutch company Frisco, who acted as interpreter between FreshPlaza's photographers and Italian exhibitors"
"This area of the Veneto booth was dedicated to the wholesale market "Veronamercato" and also to the centenary of the "Arena di Verona", which will be celebrated in 2013 with a rich calendar of artistic events. The first on the left is Theo Tielen of the Dutch company Frisco, who acted as interpreter between FreshPlaza's photographers and Italian exhibitors"
…
Another great wholesale market in the Veneto region is the MAAP, located in Padua
Another great wholesale market in the Veneto region is the MAAP, located in Padua
…
Also some companies from Veneto were present by the collective stand: Ortopadova
Also some companies from Veneto were present by the collective stand: Ortopadova
Due Erre sells fruit and vegetables, including exotic
Due Erre sells fruit and vegetables, including exotic
Daniele sells annually 33,000 tons of fruits and vegetables
Daniele sells annually 33,000 tons of fruits and vegetables
Elio Pelosin (left) and Rino Bovo (right), respectively President and CEO of Ortoromi, a firm specialized in fresh-cut salads
Elio Pelosin (left) and Rino Bovo (right), respectively President and CEO of Ortoromi, a firm specialized in fresh-cut salads
Guido Cauteruccio (left), general manager of Treviso's wholesale fruit and vegetable market, along with president Roberto Loschi (right).
Guido Cauteruccio (left), general manager of Treviso's wholesale fruit and vegetable market, along with president Roberto Loschi (right).
Thanks again to Theo Tielen of the Dutch company Frisco (right) for his help in the making of this reportage!
Thanks again to Theo Tielen of the Dutch company Frisco (right) for his help in the making of this reportage!

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