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Italian kiwifruit company Frutti Felici

"FreshPlaza has visited Italian firm Frutti Felici, which is located in Velletri (near Rome) and which is specialized in kiwi fruit production and commerce. "Kiwi DOC Velletri" is the brand for all kiwi production of this area."
"FreshPlaza has visited Italian firm Frutti Felici, which is located in Velletri (near Rome) and which is specialized in kiwi fruit production and commerce. "Kiwi DOC Velletri" is the brand for all kiwi production of this area."
Frutti Felici firm, before the last infrastructural investments.
Frutti Felici firm, before the last infrastructural investments.
Frutti Felici is certified EurepGAP.
Frutti Felici is certified EurepGAP.
"This box in "ancient" style is dedicated to those kiwis which are sold on the foreign market. Frutti Felici has clients in Canada and Argentina."
"This box in "ancient" style is dedicated to those kiwis which are sold on the foreign market. Frutti Felici has clients in Canada and Argentina."
This boy on the box is Mr. Felici, who founded Frutti Felici in 1972 and who makes still part of the firm's staff.
This boy on the box is Mr. Felici, who founded Frutti Felici in 1972 and who makes still part of the firm's staff.
Kiwis' bins.
Kiwis' bins.
Kiwis' detail.
Kiwis' detail.
Fruit sizing machine.
Fruit sizing machine.
First step of kiwis' journey.
First step of kiwis' journey.
Here the fruit is cleaned from leaves of other dirt.
Here the fruit is cleaned from leaves of other dirt.
Fruit sizing machine is 45 mt. long.
Fruit sizing machine is 45 mt. long.
Fruit is sorted by 12 channels.
Fruit is sorted by 12 channels.
A conveyer belt leads kiwis to the bins.
A conveyer belt leads kiwis to the bins.
Machine detail.
Machine detail.
Sized kiwis are collected in a bin.
Sized kiwis are collected in a bin.
One of Frutti Felici's worker is waiting to bring the bins to the packing line.
One of Frutti Felici's worker is waiting to bring the bins to the packing line.
This is the starting step on the packing line.
This is the starting step on the packing line.
A conveyer belt leads the fruit to the labeling machine.
A conveyer belt leads the fruit to the labeling machine.
Detail.
Detail.
Detail.
Detail.
Packing phase.
Packing phase.
Boxes.
Boxes.
Each box weights 10 kg.
Each box weights 10 kg.
One of Frutti Felici's workers is showing a box befor it goaes under the palletizing machine.
One of Frutti Felici's workers is showing a box befor it goaes under the palletizing machine.
Palletizing machine.
Palletizing machine.
Detail of the palletizing machine.
Detail of the palletizing machine.
Each pallet contains 112 boxes.
Each pallet contains 112 boxes.
Labeling the pallet.
Labeling the pallet.
Kiwis are ready to go to Argentina!
Kiwis are ready to go to Argentina!
Mr. Gianluca De Felice (on the right), Frutti Felici manager, is proudly showing a box of I cat. kiwis. On the left, Dr. Germano Lombardi, firm's agronomist.
Mr. Gianluca De Felice (on the right), Frutti Felici manager, is proudly showing a box of I cat. kiwis. On the left, Dr. Germano Lombardi, firm's agronomist.
This is the new storage complex of Frutti Felici: 10,000 MT of capability.
This is the new storage complex of Frutti Felici: 10,000 MT of capability.
Dr. Germano Lombardi shows us one refrigerating cell, which can contain 500 MT kiwis.
Dr. Germano Lombardi shows us one refrigerating cell, which can contain 500 MT kiwis.
Electric devices' central control.
Electric devices' central control.
"Here is the tank containing the liquid ammonia, which is used to refrigerate the storage cells. Dr. Lombardi explains: "We can reach very low temperatures, down to -35 °C."
"Here is the tank containing the liquid ammonia, which is used to refrigerate the storage cells. Dr. Lombardi explains: "We can reach very low temperatures, down to -35 °C."
Gianluca De Felice, Frutti Felici manager, is the second on the left. Mr Felici, the firm founder, is the second on the right. First and last ones are two Argentinian partners of Frutti Felici. In the middle, agronomist Dr. Germano Lombardi.
Gianluca De Felice, Frutti Felici manager, is the second on the left. Mr Felici, the firm founder, is the second on the right. First and last ones are two Argentinian partners of Frutti Felici. In the middle, agronomist Dr. Germano Lombardi.