Peru, the world's largest exporter of blueberries, is working to expand its export destinations in Asia, aiming to reduce its dependence on the United States as the main buyer.
Agriculture Minister Angel Manero outlined the strategy following a visit to Japan, Indonesia, and South Korea. "The U.S. gets angry when we talk about Asia, but we believe that Peru needs to diversify its supply of agricultural products," Manero said. "And we believe there are great opportunities in Asia."
Blueberries from Peru have been mainly shipped to the U.S., where demand has been driven by consumer interest in health-related attributes. While U.S. tariffs on Peruvian agriculture remain a concern, Manero said that efforts are underway to broaden market access in Asia.
A key factor in the strategy is the US$1.3 billion Chancay port, inaugurated last year by Chinese President Xi Jinping. The port, operated by Chinese interests, is expected to reduce travel times to Asia, extending the shelf life of fresh produce. Once operating at full capacity in about three years, it will allow Peru to redirect more shipments to Asia and decrease reliance on the U.S. and Europe. However, Peru must still negotiate health protocols with several importing countries to allow the entry of fresh fruit.
"Asia can displace the U.S. because they consume a lot of blueberries," Manero said. "If everything goes well, this year we can launch Japan and India as new markets." Agreements have already been reached with Indonesia and China, while South Korea remains a longer-term goal.
In 2024, Peru exported a record US$2.3 billion of blueberries, an increase of 36% compared with the previous year, according to the trade ministry. Industry forecasts for the 2025 season indicate 20% growth, which Manero emphasized will require access to additional markets.
Peru's government has also introduced fiscal measures aimed at supporting agribusiness. A recently approved bill lowered the income tax for agricultural companies from almost 30% to 15%. The measure has been debated, with critics questioning tax reductions for a rapidly expanding industry. Manero has defended the reform, arguing that employment growth and industry development outweigh those concerns.
Source: Business Times
