Bolthouse Fresh Foods™ is introducing its new Organic Side Dish Sizzlers, a value-added rainbow carrot product, into the ready-to-cook vegetable space at the Organic Produce Summit (OPS).
Set to hit store shelves this fall, Organic Side Dish Sizzlers offer a blend of artisan-sliced organic rainbow carrots paired with chef-inspired sauces in three standout flavors: Sweet Teriyaki & Ginger, Greek Vinaigrette, and Sweet & Smoky.
This line offers a convenient, nutritious solution for busy weeknights and entertaining. With broad appeal across multiple eating occasions, these products offer retailers strong merchandising opportunities in seasonal displays, paired with protein companions to complete a meal, or included in holiday-themed promotions to boost sales.
© Bolthouse
L: the Organic Side Dish Sizzlers line; R: Karen White
The Organic Side Dish Sizzlers launch complements the company's broader organic portfolio, which includes baby-cut, whole, matchstix, crinkle-cut, and bunch carrots in both standard and rainbow varieties. These products appeal to a growing number of health-conscious shoppers, particularly those who prioritize simple ingredients, convenient prep, and better value through larger pack sizes.
"The new Rainbow Carrot Side Dish Sizzlers are a vibrant and flavorful addition to our organic lineup, and the first of their kind in the category," said Karen White, vice president of marketing at Bolthouse Fresh Foods.
The company's mission is driven by its ongoing investment in understanding both retailer and consumer needs.
"By delivering innovative products for multiple usage occasions, we're bringing exciting energy to the produce section, giving shoppers more reasons to buy, and helping our retail partners grow the category and drive overall sales," added White.
Retailers are invited to visit booth #817 during OPS to connect with the Bolthouse Fresh team, sample the new Organic Side Dish Sizzlers, and explore solutions to boost carrot sales during a seasonally slower period for the category.
For more information:
Bolthouse Fresh Foods
Tel: 1-800-467-4683
https://www.bolthousefresh.com/
