The Fire Dragon Fruit season from Nicaragua has begun for Frieda's Branded Produce. Fire Dragon® is celebrated for its pink flesh, higher brix levels, and exclusive availability. Grown in Nicaragua's rich volcanic soil, this variety has striking red flesh that contrasts with its pink skin. With a brix level of 15-20, it's sweeter and tangier than the company's Snow Dragons®, which have a brix level of 10-16. The newly approved PLU 3551 makes merchandising this unique variety easier.
"We're excited to kick off the Fire Dragon season and unveil the new red flesh dragon fruit PLU," said Alex Jackson, vice president of sales and procurement. "We pride ourselves on bringing premium, diverse fruits to the table, and this dragon fruit variety is no exception. We are excited that retailers can now easily merchandise Fire Dragons alongside Snow Dragons and Honey Dragons with the new PLU, and our hang tags educate consumers on the differences in all dragon fruit varieties."
Fire Dragons are grown in Nicaragua's rich volcanic soil.
Beyond their taste, which has hints of berry, Fire Dragons are rich in antioxidants, vitamin C, and other essential nutrients. These tropical fruits support a healthy immune system, promote digestive health, and contribute to overall well-being. The fruit can be eaten on its own or incorporated into smoothies, salads, or desserts.
"In addition to our program out of Nicaragua, we have Fire Dragons from Ecuador and an exclusive, non-irradiated, organic program from Mexico with a super sweet tropical flavor," said Jackson.
For more information:
Frieda's Branded Produce
[email protected]
https://www.friedas.com/