Fresha, a provider of high-quality, locally grown carrots based in Morris, Minnesota, has expanded its operational footprint with the acquisition of a facility in Sparks, Georgia. This strategic decision helps the company ensure a year-round supply of premium carrots to its customers.
Moving into Georgia for its expansion is a decision that deeply aligns with Fresha's sales strategy in the eastern United States. "Our investment in Georgia emphasizes our dedication to meeting the growing demand for our carrots year-round," said Matthew Wulf, vice president of sales and marketing. "With its prime location, this Georgia facility strengthens our supply chain and allows us to deliver the freshest, highest-quality carrots to our customers."
"With this expansion, we are investing in our ability to meet increasing retailer demand for premium carrots while maintaining our dedication to exceptional quality," said Dan Schaefer, CEO.
Additionally, the company is proud to join Georgia Grown, a division of the Georgia Department of Agriculture, contributing to the growing community of agricultural producers, manufacturers, and retailers in Georgia. Through Georgia Grown, Fresha supports local agribusinesses, ranging from large companies to small family farms, further strengthening the agricultural landscape in the region.
"With this expansion, we are investing in our ability to meet increasing retailer demand for premium carrots while maintaining our dedication to exceptional quality," said Dan Schaefer, CEO. "This expansion not only enhances our ability to scale efficiently but also reduces transportation costs and time when shipping to the eastern half of the U.S., ensuring that our customers receive the freshest carrots possible."
Fresha has also joined Georgia Grown, a division of the Georgia Department of Agriculture, contributing to the growing community of agricultural producers, manufacturers, and retailers in Georgia.
In collaboration with the local community, Fresha has established strong partnerships with several growers in the region, supporting local agricultural endeavors and contributing to community development.
"Expanding into Georgia has not only allowed us to tap into the rich agricultural and water resources of the region but also to develop meaningful partnerships with local growers and employees," said Wulf. "Working with about eight local growers and engaging with dedicated employees has been truly inspiring. We're thrilled about the enthusiasm and passion the community shares for our mission, and we're excited to continue fostering these relationships as we grow together."
For more information:
Matthew Wulf
Fresha
matthew.wulf@freshallc.com
https://freshaproduce.com/