The Florida Citrus Commission (FCC) on March 20 expressed its intent to hire a new marketing agency for the Florida Department of Citrus (FDOC). The FCC, which governs the FDOC, voted to give FDOC staff approval to post the intent to award Padilla the marketing business and pursue contract negotiations with them.
Padilla would replace current FDOC agency Edible Inc. Edible has been the FDOC's consumer marketing agency for 10 years and more recently became the FDOC's agency for media relations and issues management. Padilla would become the FDOC's new agency for consumer marketing as well as for media relations and issues management.
Read the full article at citrusindustry.net.