Colombia Avocados’ Hass avocado shipments have had a growing presence in the U.S. over the last five years. That growth is highlighted by the shipment of 1,496 tons of Colombian Hass avocados to the U.S., a 56 percent year-over-year increase during the lead-up to the Big Game.
"Colombian Hass avocados are exported to over 30 countries worldwide,” said Katheryn Mejía Vergel.
Hass avocados play an integral role in the festivities surrounding the Big Game as football fans traditionally enjoy and share snacks and dishes before, during and after the event. With the U.S. market being the main consumer of Hass avocados, Mexico has long been the leading supplier. That consistency is driving a steadily increasing presence and year-round availability that is captivating consumers and buyers with flavor and quality that Colombia continues to match.
"Colombian Hass avocados are exported to over 30 countries worldwide, including the U.S., and are recognized for their quality and flavor,” said Katheryn Mejía Vergel, executive director of Corpohass (Corporation of Hass Avocado Producers and Exporters of Colombia). “Our industry also serves as a beacon of sustainability, embodying three key dimensions: improving the well-being and quality of life for those involved in the value chain, fostering economic growth and promoting responsible resource management." Those opportunities created by the Colombian avocado industry continue to yield opportunities across the country, flourishing across seven primary regions including Antioquia, Risaralda, Quindío, Caldas, Valle del Cauca, Huila and Tolima.
Right: Katheryn Mejía Vergel
The Hass avocado is currently the third most exported fruit in Colombia, after bananas and plantains. At least 70 containers of Colombian Hass avocados will be sent to the United States, between January 22 and February 18 to supply U.S. retailers and foodservice operators throughout the country.
In 2023, the Colombian Hass avocado industry achieved a 26.3 percent increase in the number of containers exported to markets around the world. This growth is expected to continue in 2024 and beyond thanks to continued orchard development and maturity. The industry is working together to continue positioning Colombia Hass avocados as a pinnacle of sustainability.
In 2023, the Colombian Hass avocado industry achieved a 26.3 percent increase in the number of containers exported to markets around the world.
"Events such as the Super Bowl presented an opportunity for consumers to discover and enjoy the quality and flavor of Colombia Hass avocados,” said Mejia Vergel. “It was also a chance to share the inspiring stories and people behind avocados and highlight the Hass avocado industry’s role in advancing the sustainable development of our country.”
Corpohass projects that total exports of Colombian Hass avocado will increase by nearly 20 percent in 2024, which is equivalent to at least 147,244 tons of fruit. This growth will further bolster stable employment, foster gender equality and enhance social well-being.