Apple & Pear Australia Ltd. (APAL) has today announced its latest venture Twenty Degrees, a new commercial entity partnering with clients to transform their produce IP into global fresh produce brands.
The creation of Twenty Degrees marks the beginning of a new chapter in the commercialisation of branded fresh produce, integrating APAL’s unique strengths in licensing and intellectual property (IP) management skills with the expertise of Coregeo, APAL’s wholly owned UK subsidiary responsible for marketing Pink Lady® and other renowned fresh produce brands.
Merging specialist expertise in IP protection, strategic marketing, brand management, quality assurance, compliance, territory management, and licensing, this new entity aims to transform fresh produce into globally recognised fast-moving consumer goods (FMCG) brands.
A wholly owned subsidiary of APAL, Twenty Degrees is positioned to become a leader in the commercial development of branded fresh produce, maximising the combined capabilities of its international teams and global resources to establish household names on a global scale.
“We’re thrilled about the great potential that comes with synergising the capabilities of Coregeo and APAL’s teams,” said Phil Turnbull, Group CEO of Twenty Degrees. “This new entity will provide a wonderful opportunity for our international teams and existing clients to work together to build global FMCG brands, delivering enhanced value to partners around the world.”
As part of this strategic realignment, APAL will retain ownership of current trade marks, including the iconic Pink Lady®, while licensing Twenty Degrees to manage these trade marks.