As the New Year unfolds, Joytree accompanies the celebration with the arrival of its first batch of Chilean plums in China. On February 4, a cargo plane, 5Y8933, departed from Santiago, Chile, and touched down at Chengdu Shuangliu International Airport, bearing the freshest Chilean plums from Joytree, a distinguished brand under the Joy Wing Mau Group. These plums, renowned for their low calorie, zero fat, and high dietary fiber content, have quickly become the sought-after choice for Chinese New Year gifts, infusing a burst of freshness into the spring fruit market.

The maiden voyage of Joytree's air-freighted Chilean plums

On the morning of February 6, the first batch of Chilean plums transported by air from Joytree arrived at the Shanghai Huizhan Fruit and Vegetable Market, officially starting sales in the Chinese market this season. A vibrant opening ceremony attracted numerous dealers and buyers, while eager customers savored and praised the new arrivals: "The skin is delicately crisp, and the flesh is succulent." "Both the soft and firm ones are delightful, perfectly sized for a single bite." "Each plum is tender and sweet, bursting with juice."

Joytree Chilean plums at the opening ceremony are highly sought-after

Rigorous quality control measures were employed from the outset to ensure the excellence of this inaugural batch of Chilean plums from Joytree. 30% of the finest, large fruits of the season were meticulously selected, boasting a remarkable sugar content of up to 20 Brix and a size exceeding 2J-class. As a natural probiotic within the fruit realm, these plums are not only fat-free and low-calorie but also rich in dietary fiber, sorbitol, and xylitol, fostering gut health and promoting intestinal peristalsis. Ideal for gatherings over afternoon tea, leisurely moments, work and study sessions, as well as sports and fitness pursuits, they serve as a delectable companion for modern lifestyles.

Chilean plums from Joytree are healthy and fresh at a glance

In recent years, heightened awareness of health has prompted consumers to prioritize the quality and nutritional value of fruits in their consumption decisions. Chilean plums perfectly align with contemporary consumer preferences for healthy eating, thanks to their low-calorie, zero-fat, and high dietary fiber attributes. Amidst the surge in health-conscious consumption, they have emerged as a prominent sensation on social media platforms such as Xiaohongshu and Bilibili.

In Xiaohongshu, concepts such as “healthy eating” and “super fruits” are popular among young people (screenshot from Xiaohongshu)

As a strategic new consumer brand under the Joy Wing Mau Group, Joytree keenly captures market trends, adheres to the concept of "fruits with love will be sweeter", and continues to lead the new trend of "healthy nutrition" in fruit consumption. The health of this carefully selected fresh fruit from South America awakens the exquisite experience of Chinese consumers, making every Chilean plum full of the taste of love and health.

Joytree adheres to the pursuit of love and uses natural, delicious and healthy fresh fruits as a carrier to convey and share affection. Looking ahead, in addition to Chilean plums, Joytree will forge ahead in curating a competitive product portfolio, ushering a plethora of high-quality fruits into the daily lives of millions of Chinese families, thus injecting a fresh wave of health and love into the Chinese fruit consumption landscape.

More information:
Joy Wing Mau
Tel: +86 755 25928988 / 25182988