Bako Sweet is celebrating National Sweet Potato Month and National Heart Month with a range of initiatives aimed at promoting the health benefits of sweet potatoes and encouraging increased consumption.
This month especially marks an opportunity for retailers to educate shoppers on the benefits of sweet potatoes and engage with them creatively. Bako Sweet carries the American Heart Association’s (AHA) Heart Check Certification on all value-added packaging, communicating to consumers the heart-healthy benefits of sweet potatoes.
This month marks an opportunity for retailers to educate shoppers on the benefits of sweet potatoes and engage with them creatively.
To further elevate the brand, Bako Sweet’s shipper display bin is available for retailers to emphasize the benefits.
"It is really important to us that our partners have a way to engage shoppers throughout the year to showcase the versatility and everyday use of sweet potatoes," says Susan Noritake, director of sales. “We’re kicking off with our heart-healthy themed shippers and will continue to offer display bins for Easter, summer grilling, back to school and holidays.”
Left to right: Susan Noritake, Veronica Rouse
Bako Sweet is also elevating its recipe library for those looking for new ways to incorporate sweet potatoes, healthier takes on Valentine’s Day treats or inspiration for a heart-healthy meal. These recipes live on the brand’s website and will be shared throughout February on Bako Sweet’s social media pages as well.
To support the brand’s messaging this February, media dietitian Kristen Carli with Camelback Nutrition & Wellness shared creative and healthy ways to incorporate sweet potatoes into slow cooker meals on Arizona Daily Mix. Food stylist Patty Mastracco with I Do Food shared creative ways to incorporate heart-healthy sweet potatoes for the Big Game on Great Day Fresno and later this month, media dietitian Veronica Rouse with The Heart Dietitian will speak to AZTV about the heart health benefits of sweet potatoes.
Sweet potatoes boast a wealth of fiber and potassium that contribute to lowering cholesterol levels and maintaining optimal blood pressure, said heart dietitian Veronica Rouse. "Incorporating this messaging in the promotion of sweet potatoes at the retail level serves as a strategy to underscore to shoppers the benefits of adding them into their diet."
For more information:
Beth Keeton
Bako Sweet
Tel: +1 (972) 754-7889
[email protected]
https://www.bakosweet.com/