Food tech startup Ovavo, based in New Zealand, is innovating with a freeze-dried avocado powder. Using vacuum technology and sub-zero temperatures, the company dehydrates avocado flesh into a concentrated powder. The process transforms ice crystals in the frozen avocado into vapor, which is then extracted, maintaining the avocado's natural properties including structure, flavor, color, and nutrients.

The powder can be stored at room temperature for over a year if unopened, making it a versatile ingredient. Ovāvo is exploring a range of applications for the powder, from ice creams and chocolate truffles to breakfast drinks and hummus. The company also suggests its product as a butter substitute in baking, highlighting its nutritional benefits such as dietary fiber, potassium, and vitamins B and E.

Avocado powder is not the only freeze-dried product on the market. Fact.MR's recent analysis shows that freeze-dried powders are gaining popularity due to their ability to preserve vital nutrients and extend shelf life. The market, estimated at $27.7 billion in 2023, is projected to grow at a 7.2% compound annual rate through 2033. Avocado powder is particularly popular in breakfast bars and baked goods, contributing to its market growth.