Over the weekend, wide receiver Davante Adams participated in his league’s “My Cause My Cleats” campaign. On Sunday, December 10, Adams wore custom cleats promoting Project FoodBox – an organization that sources, packages and distributes boxes of fresh produce directly from farmers to communities in need.
“I believe everyone should have access to nutritious, fresh food,” said Adams. “Food insecurity contributes to big health disparities in communities like the one where I grew up. Project Food Box is helping create positive change through its network of nonprofit partners.”
Davante Adams will donate his game-worn cleats to a league-hosted auction. Proceeds from the sale of cleats will benefit player causes, including Adams' beneficiaries.
The Newport Beach-based initiative connects farmers with hunger nonprofits, ensuring that fresh produce doesn’t go to waste but reaches those in need. Project FoodBox has developed a sourcing model comprised of more than 250 farms, creating a new market channel in the U.S. food system. When available, the organization sources its produce items from Elevated Foods, a network of growers that implement climate-smart practices on working lands to restore ecosystems and reduce greenhouse gas emissions. Since its founding in 2020, Project FoodBox has delivered more than five million boxes – nearly 100 million pounds – of fresh produce.
“Our mission is to reduce waste, help stop hunger and make healthy foods accessible to all Americans,” said Steve Brazeel, CEO of SunTerra Produce and founder of Project FoodBox. “We are thrilled to have the spotlight of the league and support from Davante Adams, to raise awareness and funds for that mission.”
Adams will donate his game-worn cleats to a league-hosted auction. Proceeds from the sale of cleats will benefit player causes, including Davante’s beneficiaries – Three Square Food Bank, the Food Bank of Northern Nevada and the California Association of Food Banks. Through his partnership with Project FoodBox, Adams visited Three Square Food Bank in Las Vegas during the pre-season, meeting with employees and community members and helping to stock and distribute fresh produce.
For more information:
Susan Goodell
Project FoodBox
Tel: +1 (443) 695-5500
goodell.susan@gmail.com
https://projectfoodbox.org/