South Mill Champs, a vertically integrated North American grower and supplier of fresh mushrooms and functional mushroom foods, announces the acquisition of World Fresh Produce, a global fresh produce sourcing organization. This strategic acquisition enhances South Mill Champs' position in the overall produce space, combining its expertise in mushrooms with World Fresh Produce's experience with specialty produce items.
Founded by Michel Matouk in 2018, World Fresh Produce's management team has decades of collective produce industry experience with a commitment to quality. The company's focus on offshore, direct-from-grower, supply relationships creates value chains where customers obtain efficient and consistent supply and growers gain access to key markets in North America.
"World Fresh Produce's dedication to quality, innovation and customer satisfaction aligns seamlessly with our goals and values," said Michael Richmond, vice president of sales at South Mill Champs.
"Our goal has always been to provide specialty products and services to our customers," added Matouk. "We are now even better positioned to meet the diverse needs of customers across North America." Matouk will lead SMC's produce sourcing operations as vice president of global produce sourcing going forward.
The move enhances the reach of World Fresh Produce through South Mill Champs' existing network of distribution and repacking cold chain facilities located across North America. South Mill Champs utilizes its North American farms, advanced cold chain logistics capabilities and distribution network to facilitate daily deliveries to all major markets across the United States and Canada.