AgroStar subsidiary INI Farms has shipped its first consignment of ‘Kimaye’ branded bananas to Fresh Del Monte in Europe. The pilot was executed by INI Farms in collaboration with the Agricultural Products Export Development Authority (APEDA), along with support from ICAR-Central Institute for Subtropical Horticulture (CISH), Lucknow for technical assistance, Fresh Del Monte for marketing and distribution in Europe and Maersk for logistics.
Purnima Khandelwal, CEO of INI Farms: “We are delighted to partake in this trial shipment aimed at cementing India’s presence in the banana trade in Europe. The success of this trial shipment promises to unlock fresh prospects for our banana farmers in a market as quality-conscious as Europe.”
“We are proud to be the first company to market and distribute Indian bananas in Europe and to be a member of the partnership that made this happen,” said Mohammad Abu-Ghazaleh, Fresh Del Monte’s Chairman and Chief Executive Officer.
Source: en.krishakjagat.org