After extensive research, India has been identified as the next high-potential market for Australian macadamias, due to its status as the world’s fastest growing economy, the rapid digitisation of its vast population, its consumers’ knowledge and love of nuts and positive perceptions of Australia. Of course, the Australia-India Economic Cooperation and Trade Agreement (ECTA) has entered into force in late 2022.
With the launch of the inaugural Australian Macadamia Festival in Mumbai, the sector has started to educate Indian trade, consumers, chefs and media about the multi-layered story of Australian grown macadamias.
The first-ever Australian Macadamia Festival opened in Mumbai on 30 September, signaling two weeks of macadamia events in India’s largest city. Supported by the Queensland Government through its Food and Fibre to Market: Industry Partnerships program, the festival was a culinary celebration that immersed Indian media, chefs, food bloggers and social media influencers, as well as trade and supply chain partners, in the Australian origin, taste and versatility of macadamias.
Source: trade.australian-macadamias.org