The majority of the Florida Department of Citrus’ (FDOC) $58,200 budget for gift fruit marketing in 2023–24 will fund promoted social media content. FDOC Global Marketing Manager Katelynn Long told the Gift Fruit Shippers Advisory Council October 11 that the budget also includes influencer partnerships, media relations releases and content development and administration.
Long said the FDOC plans to focus on creating awareness for Florida gift fruit during key moments from November 2023 through early February 2024. Based on perceived gift fruit inventory, the program will allocate 55% of the gift fruit marketing budget to the period of Nov. 1 to Dec. 17, 2023. The remaining 45% of the budget will be allocated from Jan. 2 to Feb. 7, 2024.
Read the full article on citrusindustry.net.