Thx! is proud to announce its partnership with El Pedregal, one of the largest grape growers in Peru. THX! is a social impact brand committed to making farmworkers’ dreams come true. This collaboration marks a step towards creating a brighter future for the individuals who contribute to the agricultural sector. In addition, El Pedregal will participate in the Seeding Futures program, furthering its dedication to education and community development.
The social impact labels feature pictures of real farmworkers who work on the farm or in the packinghouse where the fruit is sourced from, along with a QR code. Scanning the QR code will take consumers to a video about the farmworker's life and dream. The video ends with the farmworker expressing gratitude to the consumer for helping make his/her dream come true.
The social impact labels feature pictures of real farmworkers who work on the farm or in the packinghouse where the fruit is sourced from, along with a QR code.
By joining with Thx!, El Pedregal aims to make a difference in the lives of farmworkers within its community. This partnership will impact 70 farmworkers during this season alone.
“Our partnership represents our dedication to positively impacting the lives of farmworkers and their families. Through this collaboration, we are excited to contribute to their dreams and aspirations,” said Martin Casanova, chief dream maker of Thx!
The partnership also allows El Pedregal to connect more deeply with consumers. In an increasingly conscious market, consumers are drawn to brands that stand for something meaningful.
“This collaboration will not only create a positive social impact but also provide us with unique opportunities to differentiate our brand, enhance our reputation and connect with consumers," said Andre Fattore, El Pedregal commercial manager.