The Asian market is of significant importance to Coliman Bananas. “Its size, ongoing economic growth, and changes in dietary habits make the region highly valuable to us,” says Audee Rios, International Sales Director at Coliman Bananas. “We are committed to leveraging these strategic opportunities to expand our presence and increase our participation in this dynamic and growing market.” As a result, Coliman will be exhibiting at Asia Fruit Logistica this week.
While the company didn’t exhibit during the pandemic, it has been present at the show since 2017. “Our participation represents a valuable opportunity to highlight our expertise in the production of organic bananas. That’s our flagship product,” said Rios. “We are committed to highlighting the quality and sustainability of our organic bananas, emphasizing their freshness, exceptional flavor, and compliance with rigorous sustainable production standards.”
In addition, the Coliman team is looking forward to strengthening their business relationships by establishing connections with potential customers interested in fresh and sustainable bananas. “We also want to learn more about the trends and needs of the Asian market.”
China
Within Asia, China is a key market as Chinese consumers value the freshness and quality of food. They seek fresh, healthy, visually appealing, and high-quality bananas. They also pay attention to the origin and food safety, in addition to considering the price. “With the evolution of dietary habits toward healthier options in China, bananas can have a particular appeal in this market,” commented Rios.
Expectations Asia Fruit Logistica
Coliman Bananas is confident that exhibiting at Asia Fruit Logistica will help them better serve the Asian market. “We see our return to Hong Kong as a strategic opportunity to expand our presence in the region and achieve our business goals.” Visit Coliman Bananas at booth 5-5H40.
For more information:
Audee Rios
International Sales Director
Coliman Bananas
[email protected]
www.colimanbananas.com
