California produce marketer introduces Table Grape University

The DJ Forry Company announces the rollout of Table Grape University. The first Table Grape University is designed to help educate store-level produce teams on how California table grapes are grown.

“For 50 years now, we have been fortunate enough to be able to provide California table grapes to all points across the globe. We’ve discussed how we might better serve the produce community that has provided so much to our company. After much discussion, we determined the best way forward would be to develop a program to help educate folks on the front line of retail on how the grapes they stock every day are grown. It’s one thing to see a brand on a box, it’s another thing entirely to be able to relate to a customer what goes into raising that box of grapes. What better way to accomplish that task than to develop an educational platform to teach how grapes are grown,” said Mike Forry, president of DJ Forry.

Table Grape University will use a series of videos as a teaching tool. “The videos will teach store-level produce department team members the various stages associated with the agricultural processes involved in growing table grapes,” said Ray England, VP of marketing. “Each video will run for a specified time period and be followed by a short test. Upon the successful completion of the course, each graduate will have their name listed on our website, be celebrated on our social media platforms and receive a certificate of completion. The school year has already begun and we look forward to graduating our charter class.”

For more information:
Mike Forry
DJ Forry
Tel: +1 (559) 638-0124

Ray England
DJ Forry
Tel: +1 (205) 369-4381

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