Del Monte Foods, Inc. has released survey data1 on snacking attitudes and behaviors for US consumers. As adults continue to snack more than ever, the survey revealed that fueling up with fruit is one of the top ways to feel better while snacking, with more than two-thirds of adults reaching for fruit when they want to feel their best. Adults are also seeking to relive the joy of their childhood snacks, with fruit cups and fruit snacks topping the list of snacks they wish were more geared toward adults.
The survey is timed with the release of two new flavors of Del Monte's® Fruit Refreshers®, adult fruit snack cups which meet the need for nutritious, delicious and convenient snacks, and give consumers a grown-up version of the fruit cups they've been missing.
The survey revealed that a majority of general consumers regularly replace meals with snacks, with parents especially likely to "snackstitute." And while taste, nutritional content and convenience top the list of what people are looking for in snacks, fruit, in particular, is a key component of what snackers are missing.
Survey highlights include:
- As the act of "joy snacking" has gained popularity in recent months, fueling up with fruit is one of the best pick-me-ups: More than two-thirds of adults reach for fruit-based snacks when they want to feel their best
- Adults are missing their favorite childhood snacks like fruit cups, and parents intentionally seek out snacks that can be enjoyed by both kids and adults: More than a quarter of adults – and almost half of parents – wish fruit cups were more geared toward adults.
- Summer calls for light, refreshing snack choices: Nearly all adults crave more refreshing snacks in the summer.
- Parents are especially in need of snacks on-the-go, both for their kids and themselves: More than three-quarters of adults (85% parents vs. 70% non-parents) say convenience and portability are qualities they consider when purchasing snacks.
- Snacks remain a universally enjoyed, consistent activity for all, but parents are more likely to replace meals with snacks:
- Fruit is a key component of what is currently missing from snacks: Taste and nutritional content top the list of what people are looking for in snacks, with more than a quarter of adults saying snacks are lacking in fruits.
"We're thrilled to learn a bit more about the snacking attitudes of our consumer base and to be able to meet their desires with our Fruit Refreshers® product line," says Brand Manager Chris Kocur.
For more information:
Del Monte Foods
www.delmontefoods.com
www.delmonte.com