Elite Apple Company will join forces with Honeybear Brands® to market its apple varieties. The Elite Apple Company is a privately-held, grower-owned production facility located in Sparta, Michigan, the heart of Michigan’s apple country. For more than 40 years, the family of growers which make up The Elite Apple Company has been growing premium apples on “The Ridge.”
“We have chosen to partner with Honeybear Brands because of its success with marketing high-quality, premium apples,” said the Elite Apple Team. “We look forward to working with them to create custom marketing programs that help drive sales and develop the buyer/supplier relationship.”
Elite Apple Company is joining forces with Honeybear Brands to market its apple varieties.
“Honeybear Brands and The Elite Apple Company fit together as they both believe in the progress and furthering the produce industry,” says Don Roper, vice president of Honeybear Brands. “On the horticultural front, Elite Apple is investing in its orchard practices to produce fruit from impressive orchards in the Midwest. From a facility standpoint, it is heavily invested in modern technology to simultaneously provide high quality and large volumes of premium packed fruit, with the ability to scale. Its team is a natural match for our expanding Midwest and national distribution programs.”
“Catering to retailers with marketing and in-store activations is an important part of building a successful brand in today's competitive retail landscape. By leveraging these strategies to build brand awareness, enhance the customer experience and drive sales, brands can create strong relationships with retailers and position themselves for long-term success,” said Roper.
Elite Apple increases the Honeybear Brands' current supply of Midwestern regional varieties which provides retailers with locally-grown Midwest apples. Honeybear Brands' Washington production also complements this offering with Washington-grown organic and conventional supply of national apple varieties as well as the grower-direct import apple program from the Southern Hemisphere. The combination provides retailers with supply assurance from premium apple-growing regions capped with the Honeybear Brands' standard of product quality and customer service.
For more information:
Denise Leach
Honeybear Brands
Tel: +1 (919) 610-1916
denise@dixonmarketingcommunications.com
www.honeybearbrands.com