Thiruvananthapuram-based Greenikk has come up with enablement centers to provide banana farmers with production and marketing-related support. College friends Fariq Naushad and Previn Jacob Varghese started a company called Invento Technology Solutions during their college days. Their company developed a platform for homemakers to sell food online. Later, in 2016, they started a software solutions company called Teczium Solutions in Rwanda.
While the company managed to close deals worth $750,000 within a year of operations, Fariq and Pervin still wanted more; they wanted to build something for India and in India. This laid the foundations for Greenikk.
At this point in time, Greenikk is building a banana farmer-centric digital ecosystem. The tech platform has built Enablement Centres (EC) to provide farmers with the required support such as finance, seeds, crop advisory, insurance coverage, agri inputs, including weather tips, and market connect, covering the entire gamut of production and marketing both inside and outside the country.
According to the founders, the startup aims to solve problems for every stakeholder in the entire banana value chain--from banana farmers and processing units to commission agents, bulk B2B buyers, and fibre buyers.