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North Bay Produce adds to leadership team

North Bay Produce is excited to announce Chad Hansen and Freddy Hoflack have joined the leadership team.

Hansen joined North Bay as the West Coast manager in the U.S. “Chad will help us develop the West Coast from both a procurement and sales perspective with his knowledge and relationships from both sides of the business,” said Nick Osmulski, president of North Bay Produce. Hansen has worked to mature the existing opportunities and ideas for grower-centric technology and innovation with a focus on farm economics. “I am passionate about helping to preserve the legacy of farming and agriculture that we need to carry forward into future generations while modernizing and aligning the necessary pieces of technology and data used in the field, shed and sales functions,” said Hansen.

Left to right: Chad Hansen, Freddy Hoflack 

Freddy Hoflack has taken on the role of country manager of Mexico where he will focus on berry varietal development and business relations. “Freddy knows the berry business well from both the grower and commercial side, which will make him a great fit and tremendous addition for North Bay,” added Osmulski.

Hoflack has extensive experience across many areas of the produce industry and his latest role allowed him to consult in developing different berry varieties, conduct work in test plots and create strong relationships with berry breeders and variety administrators. “I am very happy to be part of the North Bay Produce family as well as excited to promote the development of our growers in Mexico,” said Hoflack.

North Bay Produce looks forward to building its West Coast and Mexican relationships where Hansen and Hoflack will be instrumental to the business’ success. Being a grower-owned cooperative, North Bay often feels like a family and focuses on the future of berries and select value-added vegetables. Utilizing cutting-edge technology and extensive varietal trials in multiple regions around the world, the objective is to produce the best-tasting and longest-lasting fruits and vegetables to deliver not only to consumers' taste and texture but also working to reduce waste through technology and breeding.

For more information:
Brian Klumpp
North Bay Produce
Tel: +1 (231) 946-1941 

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