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Chinese supermarket chain Ochama lands in Spain

The European supermarket chain, which was launched in the Netherlands at the end of 2021 by the Chinese giant, already makes deliveries in the Spanish market.

According to InfoRetail magazine, with a strategic commitment to B2C omnichannel retailing, Ochama markets a wide range of consumer, electronic, home, and fashion references online that can be collected at certain selected collection points or sent to the customer's home.

The chain has been progressively growing in the European continent. It is already operating in Spain, where it has begun to deliver orders. Thus, Ochama already operates in nine European countries: Spain, the Netherlands, Belgium, Germany, France, Italy, Hungary, the Czech Republic, and Luxembourg.

Ochama already makes deliveries in nine countries in Europe and has four physical stores in the continent
According to Ochama, can deliver quality products at competitive prices across a wide range of categories thanks to its automated storage and global supply chain sourcing capabilities.

Currently, Ochama has four physical stores in the Netherlands (Amsterdam, Rotterdam, Leiden, and Utrecht) and a network of collection points that exceeds 120 locations, all located in the Netherlands, Belgium, Germany, and France.

“The collection points increase next-day delivery efficiency and allow customers to get the things they need when they need them most, avoiding them the extra work of planning ahead or staying home waiting for delivery,” stated Lei Ling, the founder and CEO of Ochama.

Since last May, Ochama has been expanding its business in Europe collaborating with third-party offline channels, such as the opening of collection points in Blokker stores, a Dutch retailer specializing in non-food products. Partner stores can earn commission income by fulfilling pickup orders and accessing additional targeted traffic from the Ochama web store and app.



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