After launching its project of utilizing domestic ingredients to create new menu items, McDonalds has successfully conveyed the “Taste of Korea” to customers. The fast food chain had established a collaborative project with South Jeolla, as well as a branch located within the province last year.
The first creation from the Taste of Korea project was the Changnyeong Garlic Burger. This burger contains six generous pieces of domestically-grown garlic. The familiar yet flavorful taste has appealed to many Koreans, recording roughly 1.6 million in sales during the first month after its release.
McDonalds is also incorporating domestically grown fruits into its Chillers, the brand’s popular sweet beverages. By launching new flavors using pears from Naju and hallabong, a citrus fruit grown on Jeju Island, McDonalds has received approximately 164 tons and 47 tons of the respective fruits.
More than 10 million locally sourced items have been sold. Also, McDonalds acquired 17,373 tons of domestic ingredients throughout the year, maximizing profits and mutual growth with local farms.
Source: koreajoongangdaily.joins.com